Article
Six Different Emails You Should Send Customers
25 Oct 2021
Min Read

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Already onboard with email marketing? Congrats! You have one of the strongest tools available to grow your business now at your disposal. But like any marketing tool, its efficiency depends on how well its user can adapt to the medium. Knowing what to send your customers can go a long way towards helping you achieve your goals, and the first step to making that decision is understanding the various different emails that you can use to build trust and communication between you and your audience.

Varying your approach has a twofold benefit; consumers can quickly grow tired of always receiving the same promotional campaign all the time. Sending your subscribers a blend of promotional and value-based emails can help in keeping them engaged without overwhelming them, which improves conversions. You can also use these emails to learn more about your customer base, fostering trust with every new communique they receive from you.

Ready to win hearts and drive sales? Here are a few ways you can change things up with your audience:

1. Transactional Emails
The bread and butter of your communications. These are emails that are triggered to be sent out whenever your subscriber does something that would benefit from additional information from you. From the first time a customer signs up to your website where you provide them with a welcome message complete with basic info they need to navigate your services, order confirmations to let your customers know how their delivery is doing, to requests to change passwords, there are plenty of ways to ensure your customers get to heard from you when they need to. Having a complete list of transaction emails to send out to customers at the right time is essential for any business to have.

 

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2. Promotional Emails
What the ‘marketing’ in ‘email marketing’ points to. Promotional emails are your way of advertising great offers and promotions to your customers. You’ll want to make sure that your templates pop with a stylish flair, and that the copy is short and to the point. Bring your best marketing game for this one.
Not sure how to design a promotional email? Enginemailer offers hundreds of ready-made templates for a variety of occasions. Just pick one that suits your needs and get started!

 

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3. Cart Abandonment Emails
Studies have shown that 15% of customers leave their carts abandoned on ecommerce sites. They may have changed their mind, or decided that the total cost exceeded their budget at the time, choosing instead to quit through the sales funnel. Acting quick to recover these sales can help turn a loss into an opportunity. Remind your customers that they have items awaiting checkout, and help nudge them towards completing that purchase. You can sweeten the deal by providing exclusive promotions as needed. With the right guiding hand, you could recover to 30% of these abandoned carts and turn them into complete purchases.

 

4. Newsletters
Not all forms of marketing have to shout at customers. Keeping your audience up to date with the latest for your brand, upcoming events and messages from you or your staff can be done through a newsletter campaign. Newsletters are typically sent out at regular intervals; either in weekly digests or quarterly updates.
Like anything else you send out, make sure your content provides your subscribers the value they were looking for when they signed up for your service, without taking up too much time. Blog round-ups for example are a great way of summarizing the key points of the period into an easily digestible email that users can forward to others.

 

5. Milestone Emails
Celebrating milestones is a great way to let your audience know that you were with them every step of the way. From the moment they spend their hundredth Ringgit in your online shop to their birthday, let them know that you care with exclusive promotions to ease them in from simple subscribers to loyal customers. A good brand knows that being able to connect emotionally to their target audience is the key to helping them decide where to anchor themselves for the future. Remind them of that connection every so often and you will be rewarded in kind.


6. Surveys
Need to know how customers felt about your recent product launch? Want feedback on that new campaign that’s been running for a week? Send out a survey to your audience and find out. Constructive criticism is a great way to find out what works and what doesn’t for your brand, and your subscribers are sure to have something to say that could help you reach them in better, more effective ways. As with all emails, keep your surveys short and simple; customers are more likely to respond to something that takes under a minute than five.

 

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Most companies employ their own mix of the above email types. Knowing which ones suit your organisation best and executing them ensures your subscribers have a variety of different content to look forward to, ranging from simple transactional emails to exciting promotions and gentle reminders that they are still awesome and that you are thinking of them.
If you’re looking for an email marketing tool that provides you all you need to get started, look no further than Enginemailer. Our easy to use tools will have you creating a range of fun and unique emails that are sure to wow your audience and keep them hooked for life. Sign up on our Free Forever plan today and send up to 10,000 emails a month.
 

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