Bagaimana Nak Bina Jenama Perniagaan Anda
01 Sep 2023 • 3 min read
Facilitate your business learning and enrich your knowledge
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Businesses That Stand the Test of Time and Global Events
Significant world events like a pandemic or recession inevitably become a massive stress test for the willpower of consumers and entrepreneurs alike. Here are a few ventures you can consider that have enough demand to withstand such challenging periods.
Bagaimana Anda Boleh Kembangkan Perniagaan dengan Unifi eCommerce Hub
Amat penting untuk PMKS menyertai komuniti e-dagang seperti Unifi eCommerce Hub. Penyelesaian digital daripada Unifi Business ini menyediakan bermacam-macam faedah untuk perniagaan dalam talian mahupun luar talian.
[VIDEO] Bagaimana Nak Lonjakkan Jualan Sempena Aidilfitri?
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Bagaimana Anda Boleh Menjana Pendapatan dengan Pesan Hantar pada Musim Perayaan
Kami kongsikan cara menambah pendapatan sepanjang Ramadan dan Syawal dengan menjadi ejen pemesan hantar ('dropship').
Festive Sales: How to Encourage the Buying Power of Your Customers
Thank goodness for online platforms and e-commerce! These digital services give you the freedom as a business owner in running your business. In that same vein, how about paying it forward for your customers? Give them more freedom in how they spend and interact with your enterprise with a few simple ways.
Taktik Tingkatkan Jualan Guna Pempengaruh Media Sosial
Bukan senang nak pilih selebriti Internet yang mampu mempromosikan jenama anda dengan baik. Ketahui strategi pemasaran yang dapat memberi pulangan lumayan kepada perniagaan anda.
[INFOGRAFIK] Kenapa PMKS Perlu Mendaftarkan Perniagaan?
Jangan mimpi nak dapatkan pembiayaan dengan mudah kalau perniagaan yang anda jalankan tidak diperakui oleh Suruhanjaya Syarikat Malaysia.
Unifi Business dan MARA Sabah Menjayakan Program Penjana Pembudayaan Digital untuk Usahawan PMKS
Jalinan kolaborasi ini ialah sebahagian daripada usaha berterusan bagi membimbing golongan peniaga tempatan supaya digitalisasi dan digitasi dapat diamalkan dengan cemerlang.
Kenal Pasti Jenis E-Dagang yang Sesuai untuk Perniagaan Anda
Penting untuk usahawan memilih model perniagaan dalam talian yang bersesuaian dengan konsep penjualan. Fahami fungsi perdagangan elektronik dan peranannya dalam memajukan syarikat anda.
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Article
03 Feb 2023 • 3 min read
The online business frontier is an arena of massive competition, but also a place of limitless opportunities.
If you are up against other brands that offer the same thing as you do, don’t fret! Instead, use this golden moment to reflect on what you offer in comparison and improve so that you can stay ahead.
Running an online business can seem like a never-ending process. Even when you have the fundamentals set up, like an e-commerce website and bookkeeping, things can still feel like a work in progress as there’s always something new to find out and improve upon.
Of course, further challenges arise when you must stand out and market yourself as a notch above the rest, with little room to maneuver between your brand and the next.
However, this competition should not be a source of despair, as you will soon find that it can be a healthy source of inspiration too. More than a sense of rivalry, the competition can provide the catalyst for you to see what you can tweak to improve your marketing, presence, and offerings.
1. Learn from your competitors and how they operate
As the saying goes, to learn how to run you first need to learn how to walk. The same can be applied in your business strategy but elevated to the next level: learn how others run, so you can fly!
Take a look at brands similar to yours and pick out a few key competitors. From there onwards, take note of how they do things, especially in areas like their customer experience, how they price their offerings, and how they establish their presence online.
The findings you get can then inform your next steps in improving the shopping experience for your customers as well as the interaction that happens between them and yourself.
2. Know what’s already been done so you know what’s unique
In addition to learning operational efficiency through how others do it, you can also find out what the norm is so that you know how to stand out.
This would involve more of the branding side of business, where you can be more distinctive in terms of the ‘brand voice’ in your marketing materials and content, or the way you engage with customers and followers.
For instance, to stand out from other candies, the simple and unassuming Skittles offers a ‘taste of the rainbow’, and follows suit with colourful, whimsical messaging. While Nike would resemble any other sportswear if it weren’t for its mantra of ‘Just Do It’, offering a sense of empowerment and a subsequent rise to iconic status.
3. Stand out with a bigger presence, by promoting a bigger purpose
Beyond discounts and promotions, there’s little else that can make a customer feel good than to empower them with a good cause. Sometimes it takes association outside of your own business and products to keep your brand in a customer’s good graces.
Initiatives like tying purchases to tiered donations, or funding charitable causes with a percentage of returns can help to reinforce this feel-good factor and encourage your customers to advocate for your business.
Of course, having an additional benefit to your offering will ultimately add to the uniqueness of your brand too, helping it to stand out from the competition with positivity and wholesomeness.
Finessing the way that you present your business can be half the battle in your odyssey to excel. That’s why you need to be armed with the best in business solutions to be better prepared for the challenges ahead.
There’s no limit to what you can achieve when you pick from the support ecosystem of Unifi Business Club (UBC). Find just what you need to tackle your pain points and emerge victorious.
Use Enginemailer for a standout email marketing approach or highlight your brand across more platforms with the help of Dattel. These and more are available for you right here!
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Showing 5 of 10 results
Competition in Business: How to Stay Ahead of the Game
The online business frontier is an arena of massive competition, but also a place of limitless opportunities. If you are up against other brands that offer the same thing as you do, don’t fret! Instead, use this golden moment to reflect on what you offer in comparison and improve so that you can stay ahead.
Kenal Pasti Jenis E-Dagang yang Sesuai untuk Perniagaan Anda
Penting untuk usahawan memilih model perniagaan dalam talian yang bersesuaian dengan konsep penjualan. Fahami fungsi perdagangan elektronik dan peranannya dalam memajukan syarikat anda.
Unifi Business dan MARA Sabah Menjayakan Program Penjana Pembudayaan Digital untuk Usahawan PMKS
Jalinan kolaborasi ini ialah sebahagian daripada usaha berterusan bagi membimbing golongan peniaga tempatan supaya digitalisasi dan digitasi dapat diamalkan dengan cemerlang.
[INFOGRAFIK] Kenapa PMKS Perlu Mendaftarkan Perniagaan?
Jangan mimpi nak dapatkan pembiayaan dengan mudah kalau perniagaan yang anda jalankan tidak diperakui oleh Suruhanjaya Syarikat Malaysia.
Taktik Tingkatkan Jualan Guna Pempengaruh Media Sosial
Bukan senang nak pilih selebriti Internet yang mampu mempromosikan jenama anda dengan baik. Ketahui strategi pemasaran yang dapat memberi pulangan lumayan kepada perniagaan anda.
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• 06 May 2023
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• 06 May 2023
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