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4 Cara Anda Boleh Tukar Prospek Jadi Pelanggan
27 Jan 2023 • 3 min read
Perbezaan Budaya Kerja Generasi Milenial dan Generasi Z
25 Jan 2023 • 3 min read
5 Tips to Create Consistent Content for Your Business
20 Jan 2023 • 3 min read
EasyStore: How to Get Started on Hassle-Free Online Selling
10 Jan 2023 • 2 min read
[INFOGRAFIK] Pembayaran Tanpa Tunai Lebih Cepat dan Mudah
05 Jan 2023 • 2 min read
Showing 9 of 39 results
5 Easy Steps to Start Digitising Your Business
Breathe new life into your business processes through digitisation! There are plenty of advantages, such as increasing efficiency, saving time and money, and raising your online profile. Discover valuable tips to ease your company’s transition into the digital landscape today.
[INFOGRAPHIC] How to Set Your Business Goals for 2023
Get ready for a brand new year with this checklist. It’ll aid you in charting the next milestones and direction for your business
Taktik Tingkatkan Jualan Guna Pempengaruh Media Sosial
Bukan senang nak pilih selebriti Internet yang mampu mempromosikan jenama anda dengan baik. Ketahui strategi pemasaran yang dapat memberi pulangan lumayan kepada perniagaan anda.
Help Them to Help You: How to Get a Better Understanding of Your Audience
Knowing your audience well can work wonders when it comes to marketing your product and establishing customer loyalty. Craft better comms and keep your fans engaged with these tips!
Get People Talking, Keep Your Business Rocking! Tips to Create Word of Mouth
Word-of-mouth marketing is an important yet often overlooked part of maintaining consistency in your business performance. Here are several pointers you can consider to encourage more conversations about your brand and entice more customers.
Are Videos More Effective Than Written Content?
Video vs the written word: which type of content marketing is best for your business? Read on to find out!
Elak Kerugian dengan Pengurusan Inventori yang Betul
Banyak faedah dapat diperoleh apabila anda mengamalkan tatacara pengendalian stok perniagaan secara sistematik.
Jom Bisnes: Rebut Peluang Jadi Usahawan Digital Berjaya Bersama Unifi Business
Siri jelajah Jom Bisnes membuka peluang kepada golongan usahawan yang menjadi tunjang ekonomi negara untuk meningkatkan literasi digital. Kunjungi Jom Bisnes di beberapa lokasi terpilih di seluruh Malaysia.
Keep a Clear Head and Stay Ahead: Tips for Dealing with Stress
The struggle can be all too real when faced with difficulties in running your own business. However, it’s important to take stressors in stride and embolden yourself in the process. These pointers will help you keep priorities in check and cope with feelings of burnout.
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[INFOGRAPHIC] How to Set Your Business Goals for 2023
01 Jan 2023 • 2 min read
Get ready for a brand new year with this checklist. It’ll aid you in charting the next milestones and direction for your business.
It’s time to look at the new targets your business can reach for 2023! Here are some tips on establishing your annual objectives and how to meet them.
With your goals and expectations set across the board, you’ll be well on your way to achieving your company goals! Here’s to a bustling, prosperous 2023!

Visit our Solutions page for exclusive offerings that can help you make 2023 a great year for your business. Happy New Year!
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Competition in Business: How to Stay Ahead of the Game
03 Feb 2023 • 3 min read
The online business frontier is an arena of massive competition, but also a place of limitless opportunities.
If you are up against other brands that offer the same thing as you do, don’t fret! Instead, use this golden moment to reflect on what you offer in comparison and improve so that you can stay ahead.
Running an online business can seem like a never-ending process. Even when you have the fundamentals set up, like an e-commerce website and bookkeeping, things can still feel like a work in progress as there’s always something new to find out and improve upon.
Of course, further challenges arise when you must stand out and market yourself as a notch above the rest, with little room to maneuver between your brand and the next.
However, this competition should not be a source of despair, as you will soon find that it can be a healthy source of inspiration too. More than a sense of rivalry, the competition can provide the catalyst for you to see what you can tweak to improve your marketing, presence, and offerings.
1. Learn from your competitors and how they operate
As the saying goes, to learn how to run you first need to learn how to walk. The same can be applied in your business strategy but elevated to the next level: learn how others run, so you can fly!
Take a look at brands similar to yours and pick out a few key competitors. From there onwards, take note of how they do things, especially in areas like their customer experience, how they price their offerings, and how they establish their presence online.
The findings you get can then inform your next steps in improving the shopping experience for your customers as well as the interaction that happens between them and yourself.
2. Know what’s already been done so you know what’s unique
In addition to learning operational efficiency through how others do it, you can also find out what the norm is so that you know how to stand out.
This would involve more of the branding side of business, where you can be more distinctive in terms of the ‘brand voice’ in your marketing materials and content, or the way you engage with customers and followers.
For instance, to stand out from other candies, the simple and unassuming Skittles offers a ‘taste of the rainbow’, and follows suit with colourful, whimsical messaging. While Nike would resemble any other sportswear if it weren’t for its mantra of ‘Just Do It’, offering a sense of empowerment and a subsequent rise to iconic status.
3. Stand out with a bigger presence, by promoting a bigger purpose
Beyond discounts and promotions, there’s little else that can make a customer feel good than to empower them with a good cause. Sometimes it takes association outside of your own business and products to keep your brand in a customer’s good graces.
Initiatives like tying purchases to tiered donations, or funding charitable causes with a percentage of returns can help to reinforce this feel-good factor and encourage your customers to advocate for your business.
Of course, having an additional benefit to your offering will ultimately add to the uniqueness of your brand too, helping it to stand out from the competition with positivity and wholesomeness.
Finessing the way that you present your business can be half the battle in your odyssey to excel. That’s why you need to be armed with the best in business solutions to be better prepared for the challenges ahead.
There’s no limit to what you can achieve when you pick from the support ecosystem of Unifi Business Club (UBC). Find just what you need to tackle your pain points and emerge victorious.
Use Enginemailer for a standout email marketing approach or highlight your brand across more platforms with the help of Dattel. These and more are available for you right here!
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Susah Nak Buat Keputusan yang Tepat? Mudah Saja dengan 5 Cara Ini
02 Feb 2023 • 3 min read
Sebagai usahawan, anda pasti sering mengalami dilema apabila berdepan dengan kekeliruan atau masalah yang timbul sepanjang mengemudi perniagaan.
Proses membuat keputusan bukanlah satu perkara yang mudah. Banyak aspek penting yang perlu diambil kira bagi mencapai matlamat utama. Nampak macam senang, namun setiap pertimbangan yang anda lakukan akan memberi kesan kepada prestasi syarikat dan kakitangan anda.
Jadi, bagaimanakah cara terbaik untuk mencapai keputusan yang terbaik serta mengurangkan risiko pada masa akan datang?
Usah tergesa-gesa
Elak memutuskan sesuatu perkara dalam keadaan emosi terganggu. Ambil masa untuk bertenang terlebih dahulu sebelum kembali berfikir dengan fokus yang lebih baik. Apabila jiwa berada dalam keadaan tenteram, barulah anda dapat mengambil keputusan yang adil dan tidak berat sebelah.
Misalnya, anda ingin menyewa pejabat baru dengan kos yang rendah namun lokasinya jauh di pedalaman.
Biarpun suasana bekerja di tempat tersebut dapat menjamin ketenangan dan terhindar daripada kesibukan kota, kos petrol bakal meningkat dua kali ganda kerana melibatkan perjalanan jauh.
Justeru, keputusan paling sesuai ialah menyewa di kawasan bandar. Harga sewa ruang pejabat mungkin lebih mahal tetapi ia lebih strategik terutamanya buat staf yang menggunakan pengangkutan awam. Kos perjalanan harian juga boleh dikurangkan!
Senaraikan kesan positif dan negatif
Setiap keputusan yang dibuat berpotensi memberi impak yang besar terhadap kestabilan perusahaan anda.
Cuba senaraikan kesan-kesan positif dan negatif daripada setiap keputusan yang bakal anda pilih. Kemudian, bandingkan kesemuanya supaya anda dapat menilai dengan jelas pilihan manakah yang mampu membawa keuntungan kepada syarikat.
Andainya anda tidak mempertimbangkan kesan-kesan ini, mungkin keputusan yang anda ambil akan mengakibatkan kerugian yang besar sehingga menjejaskan perniagaan anda.
Perkongsian pendapat dan idea
Anda tidak boleh membuat keputusan hanya berdasarkan satu aspek sahaja. Cari dan kumpul maklumat yang relevan dan buat analisis dengan teliti.
Sekiranya anda tidak boleh melakukannya seorang diri, adakan mesyuarat dan dapatkan pandangan daripada pihak lain. Proses penyelesaian akan menjadi lebih cepat dan memudahkan anda untuk mencapai kata putus.
Contohnya, anda ingin melancarkan kempen bagi memperkenalkan produk baru. Kesemua tenaga kerja syarikat akan terlibat dalam penghasilan produk serta aktiviti pemasaran. Setiap seorang daripada mereka tentu mempunyai idea tersendiri untuk menjayakan kempen tersebut.
Dapatkan pandangan daripada setiap individu bagi memastikan matlamat kempen dapat dicapai. Kesepakatan dan muafakat juga akan mewujudkan persefahaman yang baik antara majikan dan staf.
Berfikiran terbuka
Mempunyai minda yang terbuka ialah salah satu sifat utama yang perlu ada dalam diri usahawan. Sebagai seorang ahli perniagaan yang bersaing dalam ekonomi yang semakin mencabar, anda hendaklah sentiasa bersedia untuk mengharungi bermacam-macam rintangan, lebih-lebih lagi ketika di peringkat awal memulakan perniagaan.
Tidak semua strategi yang anda rancangkan dapat menyumbang kepada kejayaan. Sebaliknya, anda perlu berfikiran terbuka untuk mengadaptasi setiap pembaharuan yang berlaku. Ambil kira trend jualan terkini, minat pelanggan serta perubahan semasa ekonomi yang kian tertumpu kepada pendigitalan.
Kaji semula keputusan
Pastikan anda menilai semula keputusan yang dibuat. Adakah ia berupaya menjawab setiap persoalan bagi menyelesaikan permasalahan utama yang dihadapi selama ini? Apakah keputusan ini dapat memudahkan urusan anda pada masa hadapan?
Penting untuk anda semak semula keputusan tersebut supaya anda bersedia dengan kebarangkalian yang akan berlaku. Andai kata anda gagal, jangan ulangi kesilapan yang sama. Jadikannya sebagai kayu pengukur untuk anda memperbaiki kelemahan yang ada.
Nikmati kelebihan menjadi ahli Unifi Business Club (UBC). Dengan pelbagai tawaran istimewa, proses transformasi digital dapat dipercepatkan.
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5 Tips to Create Consistent Content for Your Business
20 Jan 2023 • 3 min read
When the idea bank runs dry, find better footing by following these valuable pointers.
Most customer journeys do not start with making a purchase. Consumers begin by gathering details on a product or service to learn about its general problems or obstacles. In addition to looking for reliable and accurate information provided by brands, people are simply searching for content to consume.
It is no wonder that content marketing is vital to the growth of a business. Foregoing content marketing would lead to losing out on at least 30% higher growth rate and an average of 7% customer retention rate.
There is no denying that there are risks involved when investing time and effort into content marketing. A lot is at stake if your content is inconsistent as it may compromise your brand’s reputation, user loyalty and even trust in your brand.
Getting the consistency right will reap big rewards but failure to do so may harm your brand. Check out these useful tips for consistent content creation!
1. Set content goals
There is no point in going through the pains of crafting content and painstakingly scheduling calendars when there are no goals to achieve. Direction is more important than speed. Many brands understand the importance of consistent and quality content but do not take the effort to understand how it could work for them.
Content goals are ideally based on marketing goals which are also derived from company goals. One method to model after is the SMART objective which provides structure and tangible evaluation metrics for you or your team to focus your efforts and achieve success. Setting goals to ensure that the team moves in the same direction will ensure that content remains consistent throughout all seasons.
2. Document your strategy
Brand success depends heavily on having a documented strategy. Unbelievably, although most B2C and B2B brands claim to have a marketing process in place, most do not go as far as to document them. They simply rely on picking up current trends and crafting content based on personal preferences.
According to State of Content Marketing 2022 Global Report, documenting content strategy was a key tactic for 78% of businesses in ensuring successful content marketing. Through the recording of formal processes, there exists greater clarity and transparency to the strengths and weaknesses of the current plan.
Whether it is allocation of budget or identifying a tactic that works, breaking your goals into actionable steps all while recording them formally could not only improve the quality of the content but also ensure its consistency.
3. Deep dive into a series
Although it is good to cover trends and multiple topics, content creators may be overwhelmed by the constant stream of varied content they would have to produce to retain interest. A strategic move is to utilise a series or miniseries format.
Rather than scraping the surface and risk over-generalising, which leads to compromising on quality, it is better to develop user interest as it provides them with consistent expectations. Not only is a series highly digestible due to its being bite-sized content fed in intervals, but it also allows for better search engine optimisation (SEO) which helps your content appear on more searches. Satiate viewer curiosity and build on existing interests to have better results in customer retention and develop audience loyalty.
4. Repurpose content
There are diverse ways to repurpose content. Whether it is to leverage existing information that has piqued much interest or transforming one post into content across platforms, repurposing content provides more mileage for your content, increasing its longevity and giving you information on what content works best with your users.
For example, this article can be repurposed into a more visual-heavy social media post on Instagram and even be repurposed as a Twitter thread that provides one point per tweet. The engagement rates can then be tracked across platforms.
Rather than alienating part of your audience by sticking to a specific format, reach a greater audience while providing the same quality throughout by repackaging your content according to the users’ content demand in each platform.
5. Develop guidelines
There is little to no value if your content is creative but your language is weak or wrong altogether. Moreover, having great copy but messy design might have your users second-guessing their trust in you.
Whatever it is, there needs to be a reference point for the content team and even for contributing stakeholders outside of the content team such as senior management and guest contributors. Having protocol serves as a checklist and benchmark that will produce content that expresses your brand identity in such a way that avoids causing confusion to loyal users.
Moving forward, ‘consistency’ is a watchword for brands and businesses alike. Although consistency takes on different forms and manners, the voice and tone of your content or messaging will be what sets you apart from competitors, contributing to the building and maintaining of your business personality and presence.
Stand out from the rest when you join Unifi Business Club (UBC)! Be a trendsetter and establish your footing when you tap into our exclusive resources and solutions that will boost your productivity and growth.
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What Is Digital Marketing? 5 Reasons Why It Is Vital For SMEs
So, as part of your New Year’s resolution for your business, you set up your business website and are now sitting back and waiting. What happens next?...
[INFOGRAFIK] Pembayaran Tanpa Tunai Lebih Cepat dan Mudah
Dah tak perlu pegang duit banyak-banyak…
05 Jan 2023 • 2 min read
3 Quick Steps to Create Your Small Business Website Today
Do you already have a business and a business name? If you don’t, you need to start from there. If you already have a business, you need to...
Perniagaan Takkan Maju Kalau Tak Pandai Urus Kewangan! Jom Tengok 7 Tip Ini
Kos perbelanjaan yang perlu dikeluarkan akan melebihi pendapatan jika anda tidak menguruskan kewangan syarikat dengan baik. Jika perkara ini berlarutan, ia mungkin akan menyebabkan anda terpaksa menanggung kerugian.
06 Jan 2023 • 3 min read
Five Tips and Tricks to Maximise Your Email Marketing
Whether you’re an established digital marketer looking to polish their skills or new to the field of email marketing, following these...
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