Jatuh bangun dalam perniagaan adalah perkara biasa. Namun, apakah kriteria yang harus ada dalam diri seorang usahawan agar mampu merealisasikan impian untuk memiliki perniagaan yang terus berkembang kukuh?  

Golongan usahawan antara lain hendaklah mempunyai idea kreatif untuk menghasilkan produk yang berupaya memenuhi keperluan pengguna.

Pada masa yang sama, mereka juga perlu bijak mengatur strategi untuk memastikan perniagaan yang dijalankan kekal relevan dalam ekonomi semasa. 

Usahawan juga haruslah mempunyai semangat inovasi, keberanian mengambil risiko, ketekunan dan kemahiran pengurusan yang bagus untuk memulakan, mengendalikan, dan mengembangkan perniagaan. 

Saksikan paparan video ini bagi mengetahui dengan lebih lanjut ciri-ciri keusahawanan yang mantap! 

Sudah tiba masanya anda kembangkan perniagaan secara digital bersama Unifi Business. Terdapat banyak solusi lengkap untuk membantu anda memajukan perniagaan, contohnya Penyelesaian Pemasaran Digital (DMS).

Are you a seasoned business owner or an aspiring entrepreneur? Discover what it truly takes to run your business in a fast-paced, digital-driven world. Tune in to this unmissable podcast series, brought to you by Unifi Business.

Ready to unlock the business secrets of our local entrepreneurs? Want to find out all the ins and outs of their journey, as well as insightful stories, tips and advice?

Join us at #Unibizity, the podcast that unlocks the secrets to owning a business!

Tap the links below to watch the latest series:

• #Unibizity Podcast 3.0 Ep 1: Video Content Is King bersama Fendy Mojo

Fendy Mojo daripada Hitam Premium berkongsikan cerita tentang hidup sebagai content creator dan tip untuk berjaya sebagai usahawan menggunakan media sosial.

• #Unibizity Podcast 3.0 Ep 2: Too Young to Start a Business with Fazrena Aziz

You’re never too young to run a business! The founder of TudungPeople Fazrena Aziz is here to prove it. Discover how Fazrena finds success in her business on Episode 2 of #Unibizity, Hustle Demi Hasil edition.

• #Unibizity Podcast 3.0 Ep 3: Grow Your Product Range Like a Pro

Many business owners share the same doubts and concerns while determining the best approach to market their goods and services. But fear not! Nigel Sparks, founder of The Cap City is here to offer some wise words.

• #Unibizity Podcast 3.0 Ep 4: Road to Medium Enterprise Business

The FIRST-ever MEB business owner on #Unibizity, Hustle Demi Hasil edition! Discover how Venon Tian, the co-founder of ZUS Coffee started Malaysia’s first tech-driven coffee chain.

View the full episodes from previous series:

• #Unibizity Podcast 1.0 Ep 1: Businesses That Go from Zero to Hero, Online

Learn how Jane Chuck and Bryan Low navigate their journey and go from strength to strength to become Malaysia’s top entrepreneurs!

• #Unibizity Podcast 1.0 Ep 2: Do You Need to Be an Influencer to Be an Entrepreneur?

Discover real business secrets, tips and tricks with myBurgerLab co-founder Ren Yi and owner of beauty brand HYGR, Ivor Xian Z.

• #Unibizity Podcast 1.0 Ep 3: The Future of Business: 100% Digital

Pinn Yang from Good Foodie Media, and Caressa, a Unifi Business representative, share their experiences in growing a successful business through creative digital solutions.

• #Unibizity Podcast 1.0 Ep 4: Kecik-kecik, Lama-lama Jadi Empayar

Anne Idris daripada My Mum’s Bakery dan Abang Sahar daripada Laziz Patin berkongsi pelbagai rahsia kejayaan perniagaan mereka.

• #Unibizity Podcast 2.0 Ep 1: Betul Ke Ejen & Pemasaran Online Berjalan Seiring? (Nubhan Ahamad)

Nubhan yang kita nampak berjaya pun pernah rasa kecewa. Tapi tak bermakna dia cepat putus asa! Ikuti perjalanan dan kisah suka duka yang ditempuhi.

• #Unibizity Podcast 2.0 Ep 2: Diversifying Content for Everyone (Cocodry & Dododots)

Uncover how the boss babes of Cocodry and Dododots build their self-care businesses by sharing quality content with a wider audience.

• #Unibizity Podcast 2.0 Ep 3: The Price of Becoming an Expensive Brand (Pestle & Mortar Clothing)

Meet Hugh Koh, Pestle & Mortar’s fashion extraordinaire! He shares his best tips, insights and advice on how to build a successful streetwear empire.

• #Unibizity Podcast 2.0 Ep 4: How Did Zucca Boutique Boost Their Sales Through Live Selling?

Let’s hear how Yap Minton, co-founder of Zucca Boutique, has rapidly boost the success of his company with livestreams.

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Explore even more inspiration and insights for your biz on Unifi YouTube.

Sebagai usahawan, anda pasti sering mengalami dilema apabila berdepan dengan kekeliruan atau masalah yang timbul sepanjang mengemudi perniagaan.  

Proses membuat keputusan bukanlah satu perkara yang mudah. Banyak aspek penting yang perlu diambil kira bagi mencapai matlamat utama. Nampak macam senang, namun setiap pertimbangan yang anda lakukan akan memberi kesan kepada prestasi syarikat dan kakitangan anda. 

Jadi, bagaimanakah cara terbaik untuk mencapai keputusan yang terbaik serta mengurangkan risiko pada masa akan datang? 

Usah tergesa-gesa 

Elak memutuskan sesuatu perkara dalam keadaan emosi terganggu. Ambil masa untuk bertenang terlebih dahulu sebelum kembali berfikir dengan fokus yang lebih baik. Apabila jiwa berada dalam keadaan tenteram, barulah anda dapat mengambil keputusan yang adil dan tidak berat sebelah. 

Misalnya, anda ingin menyewa pejabat baru dengan kos yang rendah namun lokasinya jauh di pedalaman. 

Biarpun suasana bekerja di tempat tersebut dapat menjamin ketenangan dan terhindar daripada kesibukan kota, kos petrol bakal meningkat dua kali ganda kerana melibatkan perjalanan jauh. 

Justeru, keputusan paling sesuai ialah menyewa di kawasan bandar. Harga sewa ruang pejabat mungkin lebih mahal tetapi ia lebih strategik terutamanya buat staf yang menggunakan pengangkutan awam. Kos perjalanan harian juga boleh dikurangkan! 

Senaraikan kesan positif dan negatif 

Setiap keputusan yang dibuat berpotensi memberi impak yang besar terhadap kestabilan perusahaan anda. 

Cuba senaraikan kesan-kesan positif dan negatif daripada setiap keputusan yang bakal anda pilih. Kemudian, bandingkan kesemuanya supaya anda dapat menilai dengan jelas pilihan manakah yang mampu membawa keuntungan kepada syarikat. 

Andainya anda tidak mempertimbangkan kesan-kesan ini, mungkin keputusan yang anda ambil akan mengakibatkan kerugian yang besar sehingga menjejaskan perniagaan anda. 

Perkongsian pendapat dan idea 

Anda tidak boleh membuat keputusan hanya berdasarkan satu aspek sahaja. Cari dan kumpul maklumat yang relevan dan buat analisis dengan teliti. 

Sekiranya anda tidak boleh melakukannya seorang diri, adakan mesyuarat dan dapatkan pandangan daripada pihak lain. Proses penyelesaian akan menjadi lebih cepat dan memudahkan anda untuk mencapai kata putus. 

Contohnya, anda ingin melancarkan kempen bagi memperkenalkan produk baru. Kesemua tenaga kerja syarikat akan terlibat dalam penghasilan produk serta aktiviti pemasaran. Setiap seorang daripada mereka tentu mempunyai idea tersendiri untuk menjayakan kempen tersebut. 

Dapatkan pandangan daripada setiap individu bagi memastikan matlamat kempen dapat dicapai. Kesepakatan dan muafakat juga akan mewujudkan persefahaman yang baik antara majikan dan staf. 

Berfikiran terbuka  

Mempunyai minda yang terbuka ialah salah satu sifat utama yang perlu ada dalam diri usahawan. Sebagai seorang ahli perniagaan yang bersaing dalam ekonomi yang semakin mencabar, anda hendaklah sentiasa bersedia untuk mengharungi bermacam-macam rintangan, lebih-lebih lagi ketika di peringkat awal memulakan perniagaan. 

Tidak semua strategi yang anda rancangkan dapat menyumbang kepada kejayaan. Sebaliknya, anda perlu berfikiran terbuka untuk mengadaptasi setiap pembaharuan yang berlaku. Ambil kira trend jualan terkini, minat pelanggan serta perubahan semasa ekonomi yang kian tertumpu kepada pendigitalan.  

Kaji semula keputusan 

Pastikan anda menilai semula keputusan yang dibuat. Adakah ia berupaya menjawab setiap persoalan bagi menyelesaikan permasalahan utama yang dihadapi selama ini? Apakah keputusan ini dapat memudahkan urusan anda pada masa hadapan? 

Penting untuk anda semak semula keputusan tersebut supaya anda bersedia dengan kebarangkalian yang akan berlaku. Andai kata anda gagal, jangan ulangi kesilapan yang sama. Jadikannya sebagai kayu pengukur untuk anda memperbaiki kelemahan yang ada. 

Nikmati kelebihan menjadi ahli Unifi Business Club (UBC). Dengan pelbagai tawaran istimewa, proses transformasi digital dapat dipercepatkan. 

Kunjungi laman Solusi kami untuk maklumat lanjut! 

When the idea bank runs dry, find better footing by following these valuable pointers. 

Most customer journeys do not start with making a purchase. Consumers begin by gathering details on a product or service to learn about its general problems or obstacles. In addition to looking for reliable and accurate information provided by brands, people are simply searching for content to consume. 

It is no wonder that content marketing is vital to the growth of a business. Foregoing content marketing would lead to losing out on at least 30% higher growth rate and an average of 7% customer retention rate.

There is no denying that there are risks involved when investing time and effort into content marketing. A lot is at stake if your content is inconsistent as it may compromise your brand’s reputation, user loyalty and even trust in your brand. 

Getting the consistency right will reap big rewards but failure to do so may harm your brand. Check out these useful tips for consistent content creation! 

1. Set content goals  

There is no point in going through the pains of crafting content and painstakingly scheduling calendars when there are no goals to achieve. Direction is more important than speed. Many brands understand the importance of consistent and quality content but do not take the effort to understand how it could work for them. 

Content goals are ideally based on marketing goals which are also derived from company goals. One method to model after is the SMART objective which provides structure and tangible evaluation metrics for you or your team to focus your efforts and achieve success. Setting goals to ensure that the team moves in the same direction will ensure that content remains consistent throughout all seasons.  

2. Document your strategy  

Brand success depends heavily on having a documented strategy. Unbelievably, although most B2C and B2B brands claim to have a marketing process in place, most do not go as far as to document them. They simply rely on picking up current trends and crafting content based on personal preferences. 

According to State of Content Marketing 2022 Global Report, documenting content strategy was a key tactic for 78% of businesses in ensuring successful content marketing. Through the recording of formal processes, there exists greater clarity and transparency to the strengths and weaknesses of the current plan. 

Whether it is allocation of budget or identifying a tactic that works, breaking your goals into actionable steps all while recording them formally could not only improve the quality of the content but also ensure its consistency. 

3. Deep dive into a series 

Although it is good to cover trends and multiple topics, content creators may be overwhelmed by the constant stream of varied content they would have to produce to retain interest. A strategic move is to utilise a series or miniseries format. 

Rather than scraping the surface and risk over-generalising, which leads to compromising on quality, it is better to develop user interest as it provides them with consistent expectations. Not only is a series highly digestible due to its being bite-sized content fed in intervals, but it also allows for better search engine optimisation (SEO) which helps your content appear on more searches. Satiate viewer curiosity and build on existing interests to have better results in customer retention and develop audience loyalty.  

4. Repurpose content 

There are diverse ways to repurpose content. Whether it is to leverage existing information that has piqued much interest or transforming one post into content across platforms, repurposing content provides more mileage for your content, increasing its longevity and giving you information on what content works best with your users. 

For example, this article can be repurposed into a more visual-heavy social media post on Instagram and even be repurposed as a Twitter thread that provides one point per tweet. The engagement rates can then be tracked across platforms. 

Rather than alienating part of your audience by sticking to a specific format, reach a greater audience while providing the same quality throughout by repackaging your content according to the users’ content demand in each platform.  

5. Develop guidelines  

There is little to no value if your content is creative but your language is weak or wrong altogether. Moreover, having great copy but messy design might have your users second-guessing their trust in you.  

Whatever it is, there needs to be a reference point for the content team and even for contributing stakeholders outside of the content team such as senior management and guest contributors. Having protocol serves as a checklist and benchmark that will produce content that expresses your brand identity in such a way that avoids causing confusion to loyal users.  

Moving forward, ‘consistency’ is a watchword for brands and businesses alike. Although consistency takes on different forms and manners, the voice and tone of your content or messaging will be what sets you apart from competitors, contributing to the building and maintaining of your business personality and presence.  

Stand out from the rest when you join Unifi Business Club (UBC)! Be a trendsetter and establish your footing when you tap into our exclusive resources and solutions that will boost your productivity and growth. 

Get ready for a brand new year with this checklist. It’ll aid you in charting the next milestones and direction for your business.

It’s time to look at the new targets your business can reach for 2023! Here are some tips on establishing your annual objectives and how to meet them. 

With your goals and expectations set across the board, you’ll be well on your way to achieving your company goals! Here’s to a bustling, prosperous 2023! 

Visit our Solutions page for exclusive offerings that can help you make 2023 a great year for your business. Happy New Year!