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The online business frontier is an arena of massive competition, but also a place of limitless opportunities. If you are up against other brands that offer the same thing as you do, don’t fret! Instead, use this golden moment to reflect on what you offer in comparison and improve so that you can stay ahead.

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What makes your SME different from the tens or hundreds of similar businesses in Malaysia? A great product? Sure. But if a slightly better product comes...

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More than 30% of people would stop doing business with you if they have only one bad customer experience (CX). We have explored what...

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Customer experience (CX) is not a ‘one-time setup and leave it’ operation. As long as your business exists, you need to continuously understand...

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Yusman Ammeran, unifi General Manager, Sales & Distribution Planning (Consumer & SME) has several more tricks up his sleeve. Follow him now...

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Here’s how you can develop an effective customer experience strategy as an SME in Malaysia to attract your target audience. Wait. First, what is a...

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Customer experience is made up of every interaction that a customer has with your organization, and how he or she perceives those interactions...

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Your customer experience, whether you are aware of it or not, is what has kept your customers coming back, or pushed them to a competitor...