Top 10 Digital Marketing Strategies and Trends for 2023

Biz Advisory
Marketing & Branding
Insider Insights

07 Feb 2023 • 4 min read

Ready to gain a competitive advantage? Keep these emerging trends on your radar and implement the right tactics to drive your marketing goals forward. 


Quick overview: 


  • Marketing techniques are always evolving. As new technologies develop and consumers change their behaviour, businesses need to adapt their marketing strategies accordingly. 


  • Greater emphasis on building customer experience for long-term relationships, engaging content creation for social media platform, and utilising AI tools to speed up content creation. 


1. Cookieless marketing and working with first-party data 


Cookieless marketing is a term for marketing that does not rely on cookies to track user behaviour. Instead, it relies on first-party data collected by the company itself rather than by a third party. This data can be used to target ads, track conversions, and create targeted ads. 


Several ways for you to get started: 

  • Direct data collection from your customers through surveys or questionnaires.  

  • Use tracking tools such as Google Analytics to collect information on how customers interact with your website. 

  • Use social media platforms such as Facebook to collect information on the interests of your customers. 


2. AI content writing tools 


Artificial intelligence (AI) has become more sophisticated, and more AI content writing tools are being used in marketing campaigns to create high-quality content quickly and easily. By automating the process of creating quality content, AI writing tools can help businesses to save time and money while still delivering great results. 


3. Ethical marketing 


Ethical marketing is not only the right thing to do as it is the future of marketing. Businesses that don’t adapt are risking losing their brand’s reputation. Consumers have become more aware of how their data is being used, and businesses need to be transparent about how they collect and use data to make sure their ads are truthful and accurate. 


Consumers are more likely to do business with companies that they trust, and brands that are transparent and honest.  


4. Short-form, vertical videos 


Top 10 Digital Marketing Strategies and Trends for 2023


Customer attention spans are getting shorter and shorter. Using short-form, vertical videos is a great way to capture your audience’s attention. 


Short videos are great for promoting businesses because they are easy to produce. They are perfect for social media platforms like TikTok, Instagram Reels and YouTube Shorts for large audiences to scroll through their feeds quickly.  


5. Marketing in metaverse 


Virtual reality (VR) and augmented reality (AR) are two technologies that are slowly but surely gaining traction in the marketing world. These technologies can be used to create immersive, interactive experiences for consumers. 


As VR and AR become more common, we can expect to see more businesses using them to promote their products and services. 


6. Micro and nano influencers 


Micro and nano influencers are popular individuals who have a relatively small but highly engaging following on social media. Because they have such a loyal following, micro and nano influencers can be effective to reach your target audience when it comes to addressing a specific niche. 


Brands now also have the possibility to test multiple audiences instantly and invest in creating genuine relationships and transforming influencers into ambassadors. 


7. Customer-centric and E-E-A-T-focused marketing 


Top 10 Digital Marketing Strategies and Trends for 2023


As customers become savvier, businesses will need to focus more on customer experience (CX). This means creating ads and content that are relevant and engaging without forgetting to provide excellent customer service. 


Google is also emphasising on best practices. Businesses have to make sure their e-commerce websites meet the most recent Google guidelines: E-E-A-T which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. To rank well on Google, your website must have high E-E-A-T. 


Google E-E-A-T assessment includes: 


  • The quality of your content 

  • The first-hand experience and expertise of your authors 

  • The authority of your website 

  • The trustworthiness of your website 


8. TikTok marketing 


TikTok offers brands a unique opportunity to reach a highly engaged and targeted audience. The app is most popular among Gen Z and millennials, making it a great platform for promoting products and services. 


TikTok’s focus is on short videos and it’s a particularly powerful and effective tool to: 


  • Reach and engage new young consumers and prompting them to take action 

  • Allow brands to create engaging dynamic content with high potential for going viral 


9. Text to image — creating graphics using AI 


Another leap in AI tool is text-to-image application. It helps to generate images or graphics quickly from scratch based on a text description.  


This technology has a wide range of potential applications, from helping artists create digital art, to businesses creating engaging visuals to test idea concepts or even using them for social media accounts or website.  


10. SEM and SEO 


Search engine marketing (SEM) and search engine optimisation (SEO) remain important.  


Google periodically modifies its algorithms to minimise the indexing of low-quality information, making it more difficult for companies to appear in search results. It’s crucial to regularly do SEO audits to ensure that all technical features, particularly those that may affect site speed and user experience on mobile and desktop platforms, are functioning as they should. 


Level up your digital marketing skills with help from Unifi Business Club (UBC)! Get the latest guides and exclusive solutions to amplify your marketing efforts.

Community Discussion



Competition in Business: How to Stay Ahead of the Game

Tips & Tricks
Marketing & Branding

03 Feb 2023 • 3 min read

The online business frontier is an arena of massive competition, but also a place of limitless opportunities.


If you are up against other brands that offer the same thing as you do, don’t fret! Instead, use this golden moment to reflect on what you offer in comparison and improve so that you can stay ahead.


Running an online business can seem like a never-ending process. Even when you have the fundamentals set up, like an e-commerce website and bookkeeping, things can still feel like a work in progress as there’s always something new to find out and improve upon.


Of course, further challenges arise when you must stand out and market yourself as a notch above the rest, with little room to maneuver between your brand and the next.


However, this competition should not be a source of despair, as you will soon find that it can be a healthy source of inspiration too. More than a sense of rivalry, the competition can provide the catalyst for you to see what you can tweak to improve your marketing, presence, and offerings.


1. Learn from your competitors and how they operate


As the saying goes, to learn how to run you first need to learn how to walk. The same can be applied in your business strategy but elevated to the next level: learn how others run, so you can fly!


Take a look at brands similar to yours and pick out a few key competitors. From there onwards, take note of how they do things, especially in areas like their customer experience, how they price their offerings, and how they establish their presence online.


The findings you get can then inform your next steps in improving the shopping experience for your customers as well as the interaction that happens between them and yourself.


Competition in Business: How to Stay Ahead of the Game


2. Know what’s already been done so you know what’s unique


In addition to learning operational efficiency through how others do it, you can also find out what the norm is so that you know how to stand out.


This would involve more of the branding side of business, where you can be more distinctive in terms of the ‘brand voice’ in your marketing materials and content, or the way you engage with customers and followers.


For instance, to stand out from other candies, the simple and unassuming Skittles offers a ‘taste of the rainbow’, and follows suit with colourful, whimsical messaging. While Nike would resemble any other sportswear if it weren’t for its mantra of ‘Just Do It’, offering a sense of empowerment and a subsequent rise to iconic status.


3. Stand out with a bigger presence, by promoting a bigger purpose


Beyond discounts and promotions, there’s little else that can make a customer feel good than to empower them with a good cause. Sometimes it takes association outside of your own business and products to keep your brand in a customer’s good graces.


Initiatives like tying purchases to tiered donations, or funding charitable causes with a percentage of returns can help to reinforce this feel-good factor and encourage your customers to advocate for your business.


Of course, having an additional benefit to your offering will ultimately add to the uniqueness of your brand too, helping it to stand out from the competition with positivity and wholesomeness.


Finessing the way that you present your business can be half the battle in your odyssey to excel. That’s why you need to be armed with the best in business solutions to be better prepared for the challenges ahead.


There’s no limit to what you can achieve when you pick from the support ecosystem of Unifi Business Club (UBC). Find just what you need to tackle your pain points and emerge victorious.


Use Enginemailer for a standout email marketing approach or highlight your brand across more platforms with the help of Dattel. These and more are available for you right here!

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Community Discussion



• 06 May 2023


I am running a Dental Clinic. how will this help?


• 06 May 2023


I am running a Dental Clinic. how will this help?


4 Cara Anda Boleh Tukar Prospek Jadi Pelanggan

Pemasaran & Penjenamaan

27 Jan 2023 • 3 min read

Peniaga harus sentiasa aktif membuat promosi dan bijak merangka strategi pemasaran untuk menarik minat pengguna. 


Setiap perniagaan pasti mempunyai sasaran jualan tersendiri yang ada turun naiknya. Banyak faktor yang menyumbang kepada situasi ini. Antaranya, memperoleh pelanggan baharu bukanlah mudah. Selain persaingan sengit, aktiviti pemasaran yang kurang efektif juga boleh menyukarkan proses menukar prospek menjadi pelanggan.   


Sebagai pemilik perniagaan, anda tidak boleh rasa selesa dan berpuas hati dengan strategi pemasaran yang sedia ada. Sentiasalah berusaha untuk meningkatkan daya saing dan mengembangkan jumlah pelanggan. Jom ikuti langkah-langkah ini! 


Pemasaran produk melalui TikTok  


Walaupun banyak platform media sosial di luar sana yang boleh digunakan, TikTok dilihat lebih berkesan dalam meningkatkan jumlah jualan, terutamanya bagi perusahaan mikro, kecil dan sederhana (PMKS). 


Contoh kandungan yang sesuai untuk akaun perniagaan ialah video yang mempromosi produk atau perkhidmatan secara tidak langsung (soft sell) serta kandungan berbentuk pendidikan. Di samping itu, menampilkan topik yang sedang trending juga boleh membantu anda mencapai lebih banyak prospek yang seterusnya berpotensi menjadi pelanggan.  


Setiap hari, ada sahaja trend dan audio TikTok baharu yang muncul. Sebagai pemilik perniagaan, anda harus memanfaatkan trend ini jika mahu video TikTok anda tersenarai di For You Page (FYP). Dengan kadar penglibatan pengguna atau engagement rate yang tinggi, perniagaan anda akan berupaya meyakinkan lebih ramai bakal pelanggan. 


4 Cara Anda Boleh Tukar Prospek Jadi Pelanggan


Hantar e-mel kepada pelanggan  


Kebanyakan pengguna suka menggunakan e-mel sebagai medium untuk menerima bahan promosi. Antara kandungan dan bahan komunikasi yang boleh dihantar kepada pengguna sasaran anda ialah e-mel alu-aluan (welcome email), surat berita (newsletter), notis promosi, pengumuman pelancaran produk baharu dan testimoni agar prospek lebih mengenali produk atau servis yang ditawarkan. 


E-mel juga bersifat lebih eksklusif dan peribadi berbanding pemasaran media sosial. Secara tidak langsung, prospek dan pelanggan akan rasa dihargai dan yakin untuk membuat pembelian. 


Melalui pemasaran e-mel (email marketing), pemilik perniagaan mampu menyasarkan prospek yang sudah berminat dengan produk atau servis tetapi masih belum membuat pembelian. Dengan menghantar bahan-bahan seperti testimoni bersama kupon pembelian, anda boleh meyakinkan prospek untuk membuat keputusan dengan segera.   


Bina jenama peribadi yang kukuh  


Jenama peribadi yang menyerlah sebenarnya mampu menjadi penyumbang kepada peningkatan jualan sesuatu produk atau perkhidmatan. 


Bagaimana anda boleh membentuk jenama peribadi? Ramai yang berpendapat bahawa anda perlu menjadi seorang pemengaruh atau influencer yang popular untuk mempunyai jenama peribadi yang kuat. Ini merupakan salah tafsiran yang sering berlaku dalam kalangan pemilik perniagaan. 


Padahal, cukup sekadar anda menjadi diri sendiri. Kongsi pengalaman peribadi dan paparkan kandungan yang menarik. Anda akan mula menawan hati komuniti dalam talian yang setia dengan anda.  


Antara perkongsian di media sosial yang anda boleh lakukan untuk membentuk jenama peribadi ialah bercerita tentang permulaan perniagaan, berkongsi jadual harian anda, hobi, gambar percutian dan macam-macam lagi. Harus diingatkan, gambar atau video yang dikongsikan hendaklah berkualiti tinggi dan mempunyai nilai estetika yang tertentu berdasarkan sasaran prospek perniagaan anda. 


4 Cara Anda Boleh Tukar Prospek Jadi Pelanggan


Program kesetiaan  


Program kesetiaan membuatkan para pengguna berminat untuk terus membeli produk daripada sesebuah jenama atau mencuba jenama tersebut. Jika anda seorang pengusaha PMKS yang ingin meningkatkan jualan dalam kelompok pelanggan yang sedia ada dan memperoleh pelanggan baharu, anda perlu melaksanakan program kesetiaan.  


Salah satu kekangan program kesetiaan tradisional berupa kad fizikal adalah pelanggan kerap terlupa untuk mengumpul mata ganjaran. Malah, mereka akan kehilangan kesemua cop yang terkumpul sekiranya kad hilang. Dengan solusi program kesetiaan digital, program anda kini boleh berjalan dengan lancar tanpa sebarang kupon fizikal. Ia boleh diuruskan melalui aplikasi telefon pintar bagi memudahkan pelanggan dan pemilik perniagaan. Secara tidak langsung, anda berpeluang menambat hati prospek dan pelanggan juga akan membuat pembelian berulang.


Anda sedia untuk tingkatkan prestasi perniagaan? Kunjungi laman Solusi kami sekarang. Banyak faedah eksklusif menanti ahli Unifi Business Club (UBC)! 


Community Discussion



EasyStore: How to Get Started on Hassle-Free Online Selling 

Marketing & Branding

10 Jan 2023 • 2 min read

EasyStore is a comprehensive online solution that helps business owners start selling online. If you’re venturing into online transactions and building your digital presence, then this solution has got your back. What’s more, exclusive privileges await unifi Business Club (uBC) members! Read on to discover the details. 



For business owners, gone are the days of finding the right location for their store. With online selling, the matter of real estate is not confined to physical spaces — it’s unlimited, as every go-getter can now choose whether to go on social media, make their proprietary website, or opt for e-commerce platforms. 


Regardless of your avenue, EasyStore is a handy solution to facilitate the selling process. Here are some of the perks it offers: 


Set up and launch your online store quickly, with a guide to follow   


EasyStore gets its name from just that — making it easy for you to set up your store. For members who choose its services, you can set up and launch your store with a useful guide that will get you selling in no time. 


The solution even offers additional services to help you design and set it up, and you can just sit back and wait for the launch. 



How to Get Started on Hassle Free Online Selling



Link various payment gateway providers (and platforms) in one place 


The solutions at hand are primed for your multi-channel convenience, meaning any platform you choose to sell on can be linked to EasyStore. 


For sites like Facebook, Instagram, WeChat, Telegram, WhatsApp, and even TikTok, the platform lets you link your product catalogue to your account and enables customers to interact between the two. 


Purchases can then be made from these platforms, or on your EasyStore site. EasyStore also puts all your transaction info in one place, forming a unified point of sales inventory where you can keep tabs on all the sales made across all your linked platforms.   


Unified management of orders 


Not only does the platform let you cross over into multiple sites, it also keeps track of your orders on a single page. Here, you can track your performance seamlessly without having to switch pages or screens, while also letting you generate a report for all the sales you have made from your connected platforms. 


As a uBC member, you have access to special benefits from EasyStore to elevate your marketing excellence! Be sure to claim the exclusive offers here


Community Discussion



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