Golongan pekerja hari ini bukan sahaja bebas bertugas mengikut masa sendiri tetapi diberi peluang untuk memilih haluan karier mengikut minat dan kecenderungan diri. Bagaimanakah ciri-ciri kedua-dua generasi ini mempengaruhi pengambilan pekerja di syarikat anda? 

Generasi milenial yang lahir pada dekad 80-an hingga pertengahan 90-an lazimnya mencari peluang pekerjaan dalam bidang yang sama seperti yang dipelajari di universiti. Namun, bagi golongan siswazah Generasi Z (Gen Z), mereka lebih cenderung untuk memilih karier yang sesuai dengan minat dan bakat yang dimiliki. 

Apabila menyentuh soal budaya kerja antara generasi milenial dan Gen Z, ada banyak lagi perbezaan ketara yang dapat dilihat dari pelbagai sudut. Antaranya termasuklah waktu kerja, cara pemakaian, faedah kakitangan dan banyak lagi. 

Kami kongsikan empat perbezaan utama budaya kerja antara generasi milenial dan Gen Z. Info ini boleh dimanfaatkan oleh pengurus sumber manusia yang bertanggungjawab memilih tenaga kerja yang paling sesuai untuk berkhidmat di syarikat anda. 

Kolaboratif vs berdikari 

Generasi milenial lebih terbuka untuk bersosial dan bekerja secara berkumpulan. Demi mencapai matlamat utama, mereka meluangkan masa dan tenaga bersama ahli kumpulan untuk menyelesaikan sesebuah projek yang ditugaskan dalam jangka waktu tertentu, manakala Gen Z lebih selesa bekerja sendiri serta meletakkan fokus sepenuhnya kepada mencapai kejayaan diri sendiri.  

Sifat-sifat ini memperlihatkan bahawa golongan Gen Z sebenarnya sangat berdikari dan lebih terbuka untuk menjadi diri sendiri agar mampu mencapai kejayaan seperti yang diinginkan. Bagi Gen Z, percanggahan idea mungkin akan menjejaskan prestasi kerja mereka. Oleh itu, bekerja sendiri dianggap lebih memudahkan kerana ia tidak melibatkan pihak lain yang mempunyai corak pemikiran yang berbeza. 

Mendengar kata vs berani bersuara 

Generasi milenial mungkin lebih bersedia menurut arahan kerana sudah terbiasa dengan budaya kerja konvensional yang memerlukan mereka mematuhi segala peraturan yang dikeluarkan oleh pihak syarikat. Jika tidak, mereka bakal berdepan dengan amaran yang mungkin menggugat status pekerjaan mereka di syarikat berkenaan. Berbeza pula dengan Gen Z yang lebih berani menyuarakan pendapat dan hak mereka. 

Keadilan dan kesamarataan amat diutamakan dalam budaya kerja hari ini tanpa mengenal agama, bangsa, pangkat mahupun jantina. Rata-rata syarikat masa kini sudah mengadaptasi budaya kerja yang moden bahkan menggalakkan kakitangan di semua peringkat umur untuk turut sama berkongsi idea dan pendapat. Pendekatan ini dianggap berkesan untuk menambah baik kualiti perkhidmatan pekerja dan membawa syarikat ke tahap yang lebih berwawasan. 

Waktu kerja tetap vs waktu kerja fleksibel 

Para pekerja milenial biasanya dikehendaki mematuhi waktu kerja yang tetap bermula dari 8.00 pagi hingga 5.00 petang. Tamat sahaja waktu kerja, mereka tidak perlu lagi berdampingan dengan kertas kerja kerana tiada kemudahan seperti Internet mahupun telefon pintar sebagai alat komunikasi yang memudahkan proses kerja pada ketika itu. 

Bagi Gen Z yang lahir pada tahun 2000 dan tahun-tahun seterusnya, mereka sudah terdedah dengan penggunaan peranti seperti telefon pintar dan kemudahan Wi-fi. 

Sejak COVID-19 melanda negara, banyak syarikat mengambil langkah proaktif untuk melaksanakan norma kerja baharu yang fleksibel. Syarikat memberi kebebasan kepada pekerja untuk bekerja dari rumah mengikut kesesuaian waktu individu asalkan tugasan yang dipertanggungjawabkan boleh diselesaikan dalam waktu yang ditetapkan. 

Segala permasalahan berkaitan kerja boleh diselesaikan dengan mudah dan cepat menerusi khidmat pesanan ringkas WhatsApp, e-mel atau panggilan video menggunakan aplikasi dalam talian seperti Zoom. 

Perkembangan kerjaya vs gaji lumayan 

Budaya kerja generasi milenial banyak tertumpu kepada peningkatan prestasi. Tanpa pencapaian yang baik, mereka beranggapan bahawa tidak akan mendapat ganjaran dan pengiktirafan daripada pihak pengurusan syarikat seperti kenaikan gaji atau kenaikan pangkat. Oleh sebab itu, ramai pekerja golongan milenial didapati berusaha keras dan sanggup bermula dari bawah demi membina karier yang dapat menjamin masa hadapan yang cerah. 

Bagi Gen Z pula, mereka lebih ‘memilih’ kerana mengimpikan pekerjaan yang dibayar setimpal dengan tahap kelulusan. Mereka lebih tertarik dengan pekerjaan yang menawarkan gaji yang tinggi. Faktor ini mungkin didorong oleh masalah kewangan yang dilihat membebani ibu bapa mereka. Mereka biasanya tidak membuat pilihan untuk bekerja dari bawah dan dibayar dengan gaji permulaan yang rendah. 

Justeru, ramai anak muda Gen Z memilih untuk membangunkan karier sendiri seperti membuka perniagaan sendiri kerana ia dikatakan dapat menjamin pendapatan yang lebih lumayan berbanding bekerja dengan majikan. 

Untuk pelbagai maklumat terkini tentang pengurusan modal insan, kunjungi laman Artikel kami. 

Tawaran khas buat ahli Unifi Business Club (UBC): Tingkatkan produktiviti dan kemahiran kakitangan anda melalui AirAsia Academy. 

When the idea bank runs dry, find better footing by following these valuable pointers. 

Most customer journeys do not start with making a purchase. Consumers begin by gathering details on a product or service to learn about its general problems or obstacles. In addition to looking for reliable and accurate information provided by brands, people are simply searching for content to consume. 

It is no wonder that content marketing is vital to the growth of a business. Foregoing content marketing would lead to losing out on at least 30% higher growth rate and an average of 7% customer retention rate.

There is no denying that there are risks involved when investing time and effort into content marketing. A lot is at stake if your content is inconsistent as it may compromise your brand’s reputation, user loyalty and even trust in your brand. 

Getting the consistency right will reap big rewards but failure to do so may harm your brand. Check out these useful tips for consistent content creation! 

1. Set content goals  

There is no point in going through the pains of crafting content and painstakingly scheduling calendars when there are no goals to achieve. Direction is more important than speed. Many brands understand the importance of consistent and quality content but do not take the effort to understand how it could work for them. 

Content goals are ideally based on marketing goals which are also derived from company goals. One method to model after is the SMART objective which provides structure and tangible evaluation metrics for you or your team to focus your efforts and achieve success. Setting goals to ensure that the team moves in the same direction will ensure that content remains consistent throughout all seasons.  

2. Document your strategy  

Brand success depends heavily on having a documented strategy. Unbelievably, although most B2C and B2B brands claim to have a marketing process in place, most do not go as far as to document them. They simply rely on picking up current trends and crafting content based on personal preferences. 

According to State of Content Marketing 2022 Global Report, documenting content strategy was a key tactic for 78% of businesses in ensuring successful content marketing. Through the recording of formal processes, there exists greater clarity and transparency to the strengths and weaknesses of the current plan. 

Whether it is allocation of budget or identifying a tactic that works, breaking your goals into actionable steps all while recording them formally could not only improve the quality of the content but also ensure its consistency. 

3. Deep dive into a series 

Although it is good to cover trends and multiple topics, content creators may be overwhelmed by the constant stream of varied content they would have to produce to retain interest. A strategic move is to utilise a series or miniseries format. 

Rather than scraping the surface and risk over-generalising, which leads to compromising on quality, it is better to develop user interest as it provides them with consistent expectations. Not only is a series highly digestible due to its being bite-sized content fed in intervals, but it also allows for better search engine optimisation (SEO) which helps your content appear on more searches. Satiate viewer curiosity and build on existing interests to have better results in customer retention and develop audience loyalty.  

4. Repurpose content 

There are diverse ways to repurpose content. Whether it is to leverage existing information that has piqued much interest or transforming one post into content across platforms, repurposing content provides more mileage for your content, increasing its longevity and giving you information on what content works best with your users. 

For example, this article can be repurposed into a more visual-heavy social media post on Instagram and even be repurposed as a Twitter thread that provides one point per tweet. The engagement rates can then be tracked across platforms. 

Rather than alienating part of your audience by sticking to a specific format, reach a greater audience while providing the same quality throughout by repackaging your content according to the users’ content demand in each platform.  

5. Develop guidelines  

There is little to no value if your content is creative but your language is weak or wrong altogether. Moreover, having great copy but messy design might have your users second-guessing their trust in you.  

Whatever it is, there needs to be a reference point for the content team and even for contributing stakeholders outside of the content team such as senior management and guest contributors. Having protocol serves as a checklist and benchmark that will produce content that expresses your brand identity in such a way that avoids causing confusion to loyal users.  

Moving forward, ‘consistency’ is a watchword for brands and businesses alike. Although consistency takes on different forms and manners, the voice and tone of your content or messaging will be what sets you apart from competitors, contributing to the building and maintaining of your business personality and presence.  

Stand out from the rest when you join Unifi Business Club (UBC)! Be a trendsetter and establish your footing when you tap into our exclusive resources and solutions that will boost your productivity and growth. 

EasyStore is a comprehensive online solution that helps business owners start selling online. If you’re venturing into online transactions and building your digital presence, then this solution has got your back. What’s more, exclusive privileges await unifi Business Club (uBC) members! Read on to discover the details. 

For business owners, gone are the days of finding the right location for their store. With online selling, the matter of real estate is not confined to physical spaces — it’s unlimited, as every go-getter can now choose whether to go on social media, make their proprietary website, or opt for e-commerce platforms. 

Regardless of your avenue, EasyStore is a handy solution to facilitate the selling process. Here are some of the perks it offers: 

Set up and launch your online store quickly, with a guide to follow   

EasyStore gets its name from just that — making it easy for you to set up your store. For members who choose its services, you can set up and launch your store with a useful guide that will get you selling in no time. 

The solution even offers additional services to help you design and set it up, and you can just sit back and wait for the launch. 

Link various payment gateway providers (and platforms) in one place 

The solutions at hand are primed for your multi-channel convenience, meaning any platform you choose to sell on can be linked to EasyStore. 

For sites like Facebook, Instagram, WeChat, Telegram, WhatsApp, and even TikTok, the platform lets you link your product catalogue to your account and enables customers to interact between the two. 

Purchases can then be made from these platforms, or on your EasyStore site. EasyStore also puts all your transaction info in one place, forming a unified point of sales inventory where you can keep tabs on all the sales made across all your linked platforms.   

Unified management of orders 

Not only does the platform let you cross over into multiple sites, it also keeps track of your orders on a single page. Here, you can track your performance seamlessly without having to switch pages or screens, while also letting you generate a report for all the sales you have made from your connected platforms. 

As a uBC member, you have access to special benefits from EasyStore to elevate your marketing excellence! Be sure to claim the exclusive offers here!