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#Unibizity Podcast 3.0 Ep 3: Grow Your Product Range Like a Pro
Many business owners share the same doubts and concerns while determining the best approach to market their goods and services. But fear not! Nigel Sparks, founder of The Cap City is here to offer some wise words.
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#Unibizity Podcast 3.0 Ep 2: Too Young to Start a Business with Fazrena Aziz
Follow valuable business tips shared by Fazrena Aziz, founder of TudungPeople.
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#Unibizity Podcast 3.0 Ep 1: Video Content Is King bersama Fendy Mojo
Fendy Mojo daripada Hitam Premium berkongsikan cerita tentang hidup sebagai ‘content creator’ dan tip untuk berjaya sebagai usahawan.
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[VIDEO] 6 Ciri Perlu Ada dalam Laman Web Perniagaan
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[VIDEO] Bagaimana untuk Akses Dokumen di Mana-mana Saja dengan Unifi Cloud Storage
Gunakan penyelesaian simpanan awan daripada Unifi Business untuk uruskan dokumen dengan cekap melalui pelbagai peranti.
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How Go Niaga Empowers MSMEs Beyond Connectivity
Go Niaga is a bundled package tailored for micro and small enterprises, incorporating Unifi’s mobile postpaid packages and essential banking solutions from Maybank Islamic.
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#Unibizity Podcast Series 3.0
Are you a seasoned business owner or an aspiring entrepreneur? Discover what it truly takes to run your business in a fast-paced, digital-driven world. Tune in to this unmissable podcast series, brought to you by Unifi Business.
15 Jul 2024 • 3 min read
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Article
27 Jan 2023 • 3 min read
Peniaga harus sentiasa aktif membuat promosi dan bijak merangka strategi pemasaran untuk menarik minat pengguna.
Setiap perniagaan pasti mempunyai sasaran jualan tersendiri yang ada turun naiknya. Banyak faktor yang menyumbang kepada situasi ini. Antaranya, memperoleh pelanggan baharu bukanlah mudah. Selain persaingan sengit, aktiviti pemasaran yang kurang efektif juga boleh menyukarkan proses menukar prospek menjadi pelanggan.
Sebagai pemilik perniagaan, anda tidak boleh rasa selesa dan berpuas hati dengan strategi pemasaran yang sedia ada. Sentiasalah berusaha untuk meningkatkan daya saing dan mengembangkan jumlah pelanggan. Jom ikuti langkah-langkah ini!
Pemasaran produk melalui TikTok
Walaupun banyak platform media sosial di luar sana yang boleh digunakan, TikTok dilihat lebih berkesan dalam meningkatkan jumlah jualan, terutamanya bagi perusahaan mikro, kecil dan sederhana (PMKS).
Contoh kandungan yang sesuai untuk akaun perniagaan ialah video yang mempromosi produk atau perkhidmatan secara tidak langsung (soft sell) serta kandungan berbentuk pendidikan. Di samping itu, menampilkan topik yang sedang trending juga boleh membantu anda mencapai lebih banyak prospek yang seterusnya berpotensi menjadi pelanggan.
Setiap hari, ada sahaja trend dan audio TikTok baharu yang muncul. Sebagai pemilik perniagaan, anda harus memanfaatkan trend ini jika mahu video TikTok anda tersenarai di For You Page (FYP). Dengan kadar penglibatan pengguna atau engagement rate yang tinggi, perniagaan anda akan berupaya meyakinkan lebih ramai bakal pelanggan.
Hantar e-mel kepada pelanggan
Kebanyakan pengguna suka menggunakan e-mel sebagai medium untuk menerima bahan promosi. Antara kandungan dan bahan komunikasi yang boleh dihantar kepada pengguna sasaran anda ialah e-mel alu-aluan (welcome email), surat berita (newsletter), notis promosi, pengumuman pelancaran produk baharu dan testimoni agar prospek lebih mengenali produk atau servis yang ditawarkan.
E-mel juga bersifat lebih eksklusif dan peribadi berbanding pemasaran media sosial. Secara tidak langsung, prospek dan pelanggan akan rasa dihargai dan yakin untuk membuat pembelian.
Melalui pemasaran e-mel (email marketing), pemilik perniagaan mampu menyasarkan prospek yang sudah berminat dengan produk atau servis tetapi masih belum membuat pembelian. Dengan menghantar bahan-bahan seperti testimoni bersama kupon pembelian, anda boleh meyakinkan prospek untuk membuat keputusan dengan segera.
Bina jenama peribadi yang kukuh
Jenama peribadi yang menyerlah sebenarnya mampu menjadi penyumbang kepada peningkatan jualan sesuatu produk atau perkhidmatan.
Bagaimana anda boleh membentuk jenama peribadi? Ramai yang berpendapat bahawa anda perlu menjadi seorang pemengaruh atau influencer yang popular untuk mempunyai jenama peribadi yang kuat. Ini merupakan salah tafsiran yang sering berlaku dalam kalangan pemilik perniagaan.
Padahal, cukup sekadar anda menjadi diri sendiri. Kongsi pengalaman peribadi dan paparkan kandungan yang menarik. Anda akan mula menawan hati komuniti dalam talian yang setia dengan anda.
Antara perkongsian di media sosial yang anda boleh lakukan untuk membentuk jenama peribadi ialah bercerita tentang permulaan perniagaan, berkongsi jadual harian anda, hobi, gambar percutian dan macam-macam lagi. Harus diingatkan, gambar atau video yang dikongsikan hendaklah berkualiti tinggi dan mempunyai nilai estetika yang tertentu berdasarkan sasaran prospek perniagaan anda.
Program kesetiaan
Program kesetiaan membuatkan para pengguna berminat untuk terus membeli produk daripada sesebuah jenama atau mencuba jenama tersebut. Jika anda seorang pengusaha PMKS yang ingin meningkatkan jualan dalam kelompok pelanggan yang sedia ada dan memperoleh pelanggan baharu, anda perlu melaksanakan program kesetiaan.
Salah satu kekangan program kesetiaan tradisional berupa kad fizikal adalah pelanggan kerap terlupa untuk mengumpul mata ganjaran. Malah, mereka akan kehilangan kesemua cop yang terkumpul sekiranya kad hilang. Dengan solusi program kesetiaan digital, program anda kini boleh berjalan dengan lancar tanpa sebarang kupon fizikal. Ia boleh diuruskan melalui aplikasi telefon pintar bagi memudahkan pelanggan dan pemilik perniagaan. Secara tidak langsung, anda berpeluang menambat hati prospek dan pelanggan juga akan membuat pembelian berulang.
Anda sedia untuk tingkatkan prestasi perniagaan? Kunjungi laman Solusi kami sekarang. Banyak faedah eksklusif menanti ahli Unifi Business Club (UBC)!
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Article
26 Jan 2023 • 4 min read
Ramai usahawan mengalami kegagalan kerana tidak melakukan adaptasi digital. Apakah penyelesaian strategik yang dapat membantu peniaga seperti anda untuk terus mara?
Transformasi digital meliputi perubahan menyeluruh sesebuah perniagaan. Ia memerlukan usaha dan komitmen daripada golongan peniaga untuk menggantikan model perniagaan tradisional dengan versi yang mengintegrasikan teknologi digital.
Buat para usahawan perusahaan mikro, kecil dan sederhana (PMKS), proses adaptasi tersebut dianggap cukup mencabar. Ia bukan sahaja memakan masa tetapi memerlukan perbelanjaan yang agak tinggi.
Contohnya, dana yang besar diperlukan untuk membeli peranti canggih serta mengubah sistem pengurusan dan operasi. Para peniaga juga mungkin harus memperuntukkan sejumlah wang untuk menyertai kursus literasi komputer agar mereka mempunyai ilmu dan kemahiran yang mencukupi untuk mendigitalkan perniagaan.
Bagaimana anda boleh atasi segala halangan ini? Teruskan membaca untuk pelajari caranya!
Kekangan wang
Masalah kewangan seakan tidak dapat dipisahkan daripada golongan peniaga, apatah lagi usahawan kecil yang mempunyai modal yang rendah. Peralihan ke ekonomi digital memerlukan kedudukan kewangan yang stabil bagi menjamin transformasi yang berkesan dan optimum.
Selain menawarkan solusi pembiayaan perniagaan pantas menerusi rakan kewangan Unifi Business Club (UBC), Unifi Business tampil memperkenalkan Unifi eCommerce Hub sebagai pusat sehenti untuk peniaga menikmati pengurusan perniagaan dalam talian yang cekap dan sistematik.
Anda boleh menyelaraskan saluran jualan anda sama ada di dalam talian atau luar talian, menguruskan inventori, mengawal sistem pesanan, memantau jualan dan hasil syarikat serta menguruskan pertanyaan di media sosial dengan hanya satu platform!
Kemudahan Web Store yang terdapat di Unifi eCommerce Hub pula membolehkan anda membina laman web sendiri berpandukan langkah yang ringkas dan mudah difahami. Peniaga boleh menikmati semua ciri aplikasi hab e-dagang ini dengan harga serendah RM49 sebulan untuk ahli UBC (iaitu pelanggan Unifi Business) dan RM59 sebulan untuk bukan pelanggan.
Masalah keselamatan siber
Setiap perubahan mempunyai kebaikan serta keburukan yang tersendiri. Salah satu sebab mengapa ramai peniaga takut untuk beralih ke platform dalam talian ialah mereka khuatir privasi perniagaan akan terancam.
Penyalahgunaan, kecurian dan kebocoran data sulit menyumbang kepada permasalahan yang sukar dikawal secara fizikal. Keadaan ini terjadi kerana transformasi digital memerlukan perniagaan mengalihkan pengurusan operasi ke dalam sistem berpusat seperti penyimpanan awan (cloud storage).
Ada yang beranggapan bahawa medium penyimpanan awan atau storan awan berpotensi meningkatkan risiko serangan siber. Akan tetapi, dengan adanya sistem yang dilindungi seperti Unifi Cloud Storage, penyimpanan maklumat penting dapat diuruskan secara teratur melalui penyelesaian storan data yang selamat, mudah dan fleksibel.
Unifi Cloud Storage dihoskan di fasiliti pusat data Telekom Malaysia Berhad (TM) yang diperakui untuk memastikan maklumat penting perniagaan anda sentiasa terpelihara daripada ancaman jenayah siber. Enkripsi penyulitan (secure encryption) yang ada memperkukuhkan lagi benteng keselamatan Unifi Cloud Storage. Anda juga boleh menetapkan akses untuk beberapa pengguna mengikut keperluan perniagaan.
Kurang kemahiran dalam teknologi komunikasi dan maklumat (ICT)
Kesukaran untuk menguasai teknologi baharu memberi impak yang besar terhadap kelancaran transformasi digital perniagaan. Kebanyakan platform media sosial kini menawarkan ciri yang membolehkan usahawan menjalankan perniagaan secara langsung.
Selain Shopee, ramai pengusaha perniagaan kecil-kecilan yang menjual pakaian, makanan dan kosmetik semakin ghairah membuat jualan menerusi siaran langsung (live) di akaun Instagram, Facebook dan TikTok.
Ia merupakan jalan mudah bagi menjana keuntungan cepat dengan hanya bermodalkan telefon pintar dan personaliti yang menarik.
Malangnya, bagi para peniaga PMKS khususnya yang berada di luar bandar, kekangan dalam memiliki peranti teknologi terkini, sambungan Internet serta kurang kemahiran dalam bidang ICT menjadi faktor utama yang menghalang kecekapan peralihan perniagaan ke platform digital.
Peluang hebat untuk ahli UBC: UBC menawarkan faedah eksklusif kepada semua pelanggan Unifi Business berdaftar. Ahli UBC boleh menyertai kelas digital seperti program pembelajaran dan kursus perniagaan dalam talian oleh AirAsia Academy.
Teknologi rumit
Sebagai usahawan kecil yang sudah terbiasa dengan urusan jual beli secara manual, anda pasti akan menghadapi kesukaran untuk memahami fungsi perisian dan sistem berkomputer.
Cara penggunaannya yang kompleks boleh mendatangkan masalah jika ia dioperasikan tanpa bimbingan profesional. Proses pembelajaran mungkin akan mengambil masa memandangkan sistem komputer memiliki cabang dan ciri yang berlainan fungsi.
Bagi memastikan transformasi digital dapat berjalan dengan lancar, anda harus segera mendapatkan bantuan daripada pihak yang lebih berpengetahuan dalam hal ehwal teknologi semasa.
Unifi Business menyediakan khidmat konsultan bertauliah yang bukan hanya pakar dalam pendigitalan tetapi turut mempunyai sijil kemahiran digital bertaraf antarabangsa iaitu International Certification for Digital Literacy (ICDL).
Konsultan yang terlatih sentiasa bersedia untuk memantau dan membimbing usahawan PMKS secara terperinci. Sokongan sebegini berupaya membantu anda menyahut pembaharuan dengan cemerlang dalam menuju ke arah digitalisasi.
Tingkatkan produktiviti dan kecekapan perniagaan anda dengan pelbagai penyelesaian serta tawaran hebat daripada UBC hari ini!
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Article
25 Jan 2023 • 3 min read
Golongan pekerja hari ini bukan sahaja bebas bertugas mengikut masa sendiri tetapi diberi peluang untuk memilih haluan karier mengikut minat dan kecenderungan diri. Bagaimanakah ciri-ciri kedua-dua generasi ini mempengaruhi pengambilan pekerja di syarikat anda?
Generasi milenial yang lahir pada dekad 80-an hingga pertengahan 90-an lazimnya mencari peluang pekerjaan dalam bidang yang sama seperti yang dipelajari di universiti. Namun, bagi golongan siswazah Generasi Z (Gen Z), mereka lebih cenderung untuk memilih karier yang sesuai dengan minat dan bakat yang dimiliki.
Apabila menyentuh soal budaya kerja antara generasi milenial dan Gen Z, ada banyak lagi perbezaan ketara yang dapat dilihat dari pelbagai sudut. Antaranya termasuklah waktu kerja, cara pemakaian, faedah kakitangan dan banyak lagi.
Kami kongsikan empat perbezaan utama budaya kerja antara generasi milenial dan Gen Z. Info ini boleh dimanfaatkan oleh pengurus sumber manusia yang bertanggungjawab memilih tenaga kerja yang paling sesuai untuk berkhidmat di syarikat anda.
Kolaboratif vs berdikari
Generasi milenial lebih terbuka untuk bersosial dan bekerja secara berkumpulan. Demi mencapai matlamat utama, mereka meluangkan masa dan tenaga bersama ahli kumpulan untuk menyelesaikan sesebuah projek yang ditugaskan dalam jangka waktu tertentu, manakala Gen Z lebih selesa bekerja sendiri serta meletakkan fokus sepenuhnya kepada mencapai kejayaan diri sendiri.
Sifat-sifat ini memperlihatkan bahawa golongan Gen Z sebenarnya sangat berdikari dan lebih terbuka untuk menjadi diri sendiri agar mampu mencapai kejayaan seperti yang diinginkan. Bagi Gen Z, percanggahan idea mungkin akan menjejaskan prestasi kerja mereka. Oleh itu, bekerja sendiri dianggap lebih memudahkan kerana ia tidak melibatkan pihak lain yang mempunyai corak pemikiran yang berbeza.
Mendengar kata vs berani bersuara
Generasi milenial mungkin lebih bersedia menurut arahan kerana sudah terbiasa dengan budaya kerja konvensional yang memerlukan mereka mematuhi segala peraturan yang dikeluarkan oleh pihak syarikat. Jika tidak, mereka bakal berdepan dengan amaran yang mungkin menggugat status pekerjaan mereka di syarikat berkenaan. Berbeza pula dengan Gen Z yang lebih berani menyuarakan pendapat dan hak mereka.
Keadilan dan kesamarataan amat diutamakan dalam budaya kerja hari ini tanpa mengenal agama, bangsa, pangkat mahupun jantina. Rata-rata syarikat masa kini sudah mengadaptasi budaya kerja yang moden bahkan menggalakkan kakitangan di semua peringkat umur untuk turut sama berkongsi idea dan pendapat. Pendekatan ini dianggap berkesan untuk menambah baik kualiti perkhidmatan pekerja dan membawa syarikat ke tahap yang lebih berwawasan.
Waktu kerja tetap vs waktu kerja fleksibel
Para pekerja milenial biasanya dikehendaki mematuhi waktu kerja yang tetap bermula dari 8.00 pagi hingga 5.00 petang. Tamat sahaja waktu kerja, mereka tidak perlu lagi berdampingan dengan kertas kerja kerana tiada kemudahan seperti Internet mahupun telefon pintar sebagai alat komunikasi yang memudahkan proses kerja pada ketika itu.
Bagi Gen Z yang lahir pada tahun 2000 dan tahun-tahun seterusnya, mereka sudah terdedah dengan penggunaan peranti seperti telefon pintar dan kemudahan Wi-fi.
Sejak COVID-19 melanda negara, banyak syarikat mengambil langkah proaktif untuk melaksanakan norma kerja baharu yang fleksibel. Syarikat memberi kebebasan kepada pekerja untuk bekerja dari rumah mengikut kesesuaian waktu individu asalkan tugasan yang dipertanggungjawabkan boleh diselesaikan dalam waktu yang ditetapkan.
Segala permasalahan berkaitan kerja boleh diselesaikan dengan mudah dan cepat menerusi khidmat pesanan ringkas WhatsApp, e-mel atau panggilan video menggunakan aplikasi dalam talian seperti Zoom.
Perkembangan kerjaya vs gaji lumayan
Budaya kerja generasi milenial banyak tertumpu kepada peningkatan prestasi. Tanpa pencapaian yang baik, mereka beranggapan bahawa tidak akan mendapat ganjaran dan pengiktirafan daripada pihak pengurusan syarikat seperti kenaikan gaji atau kenaikan pangkat. Oleh sebab itu, ramai pekerja golongan milenial didapati berusaha keras dan sanggup bermula dari bawah demi membina karier yang dapat menjamin masa hadapan yang cerah.
Bagi Gen Z pula, mereka lebih ‘memilih’ kerana mengimpikan pekerjaan yang dibayar setimpal dengan tahap kelulusan. Mereka lebih tertarik dengan pekerjaan yang menawarkan gaji yang tinggi. Faktor ini mungkin didorong oleh masalah kewangan yang dilihat membebani ibu bapa mereka. Mereka biasanya tidak membuat pilihan untuk bekerja dari bawah dan dibayar dengan gaji permulaan yang rendah.
Justeru, ramai anak muda Gen Z memilih untuk membangunkan karier sendiri seperti membuka perniagaan sendiri kerana ia dikatakan dapat menjamin pendapatan yang lebih lumayan berbanding bekerja dengan majikan.
Untuk pelbagai maklumat terkini tentang pengurusan modal insan, kunjungi laman Artikel kami.
Tawaran khas buat ahli Unifi Business Club (UBC): Tingkatkan produktiviti dan kemahiran kakitangan anda melalui AirAsia Academy.
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Article
20 Jan 2023 • 3 min read
When the idea bank runs dry, find better footing by following these valuable pointers.
Most customer journeys do not start with making a purchase. Consumers begin by gathering details on a product or service to learn about its general problems or obstacles. In addition to looking for reliable and accurate information provided by brands, people are simply searching for content to consume.
It is no wonder that content marketing is vital to the growth of a business. Foregoing content marketing would lead to losing out on at least 30% higher growth rate and an average of 7% customer retention rate.
There is no denying that there are risks involved when investing time and effort into content marketing. A lot is at stake if your content is inconsistent as it may compromise your brand’s reputation, user loyalty and even trust in your brand.
Getting the consistency right will reap big rewards but failure to do so may harm your brand. Check out these useful tips for consistent content creation!
1. Set content goals
There is no point in going through the pains of crafting content and painstakingly scheduling calendars when there are no goals to achieve. Direction is more important than speed. Many brands understand the importance of consistent and quality content but do not take the effort to understand how it could work for them.
Content goals are ideally based on marketing goals which are also derived from company goals. One method to model after is the SMART objective which provides structure and tangible evaluation metrics for you or your team to focus your efforts and achieve success. Setting goals to ensure that the team moves in the same direction will ensure that content remains consistent throughout all seasons.
2. Document your strategy
Brand success depends heavily on having a documented strategy. Unbelievably, although most B2C and B2B brands claim to have a marketing process in place, most do not go as far as to document them. They simply rely on picking up current trends and crafting content based on personal preferences.
According to State of Content Marketing 2022 Global Report, documenting content strategy was a key tactic for 78% of businesses in ensuring successful content marketing. Through the recording of formal processes, there exists greater clarity and transparency to the strengths and weaknesses of the current plan.
Whether it is allocation of budget or identifying a tactic that works, breaking your goals into actionable steps all while recording them formally could not only improve the quality of the content but also ensure its consistency.
3. Deep dive into a series
Although it is good to cover trends and multiple topics, content creators may be overwhelmed by the constant stream of varied content they would have to produce to retain interest. A strategic move is to utilise a series or miniseries format.
Rather than scraping the surface and risk over-generalising, which leads to compromising on quality, it is better to develop user interest as it provides them with consistent expectations. Not only is a series highly digestible due to its being bite-sized content fed in intervals, but it also allows for better search engine optimisation (SEO) which helps your content appear on more searches. Satiate viewer curiosity and build on existing interests to have better results in customer retention and develop audience loyalty.
4. Repurpose content
There are diverse ways to repurpose content. Whether it is to leverage existing information that has piqued much interest or transforming one post into content across platforms, repurposing content provides more mileage for your content, increasing its longevity and giving you information on what content works best with your users.
For example, this article can be repurposed into a more visual-heavy social media post on Instagram and even be repurposed as a Twitter thread that provides one point per tweet. The engagement rates can then be tracked across platforms.
Rather than alienating part of your audience by sticking to a specific format, reach a greater audience while providing the same quality throughout by repackaging your content according to the users’ content demand in each platform.
5. Develop guidelines
There is little to no value if your content is creative but your language is weak or wrong altogether. Moreover, having great copy but messy design might have your users second-guessing their trust in you.
Whatever it is, there needs to be a reference point for the content team and even for contributing stakeholders outside of the content team such as senior management and guest contributors. Having protocol serves as a checklist and benchmark that will produce content that expresses your brand identity in such a way that avoids causing confusion to loyal users.
Moving forward, ‘consistency’ is a watchword for brands and businesses alike. Although consistency takes on different forms and manners, the voice and tone of your content or messaging will be what sets you apart from competitors, contributing to the building and maintaining of your business personality and presence.
Stand out from the rest when you join Unifi Business Club (UBC)! Be a trendsetter and establish your footing when you tap into our exclusive resources and solutions that will boost your productivity and growth.
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Article
12 Jan 2023 • 2 min read
Now that we’re moving past the pandemic slowdown, things seem to be jumping back into hyperdrive. Online business is no exception. That’s why you need the right tools and mindset, and with online learning you and your employees will get just that and stay primed for success.
The paradigm shift of physical to online during the pandemic has shown that there’s only one thing that stays the same: change. In keeping up with the times, businesses have had to adapt by these rules as well, making changes to the way they run and how they serve their customers. As a business owner, you might find yourself in the same situation and thinking to yourself: “How do I keep up?”.
Well, first things first: if that’s on your mind, then great! That means you’re ready to seek out new opportunities to address the business landscape now and strive to improve. And to reach that goal, there’s no better way than to upskill!
Elevate your skill and capabilities
To ‘upskill’ means to take your capabilities to the next level, expanding on what you know so you can optimise what you do. While technology can cover a lot of what businesses do daily, you still need the talent and know-how in leveraging the benefits and optimising the solutions you require.
It’s a good thing that there are plenty of options to upskill, with many platforms offering online courses. This means you can save time in your day to take on knowledge without having to travel physically to a training centre.
These courses cover a range of topics like how to use digital marketing tools, how to conduct data analysis, how to protect your assets against cyberthreats, and more. The best part? Some of these learning platforms even offer starter courses for free with a sign-up, so all that’s needed is your registration and a bit of your time.
Pro tip: Check out AirAsia Academy for over 150 hours of educational content and 100+ expert-curated courses.
Think like an expert when you get expert insight
There’s plenty of ways to learn, but one of the best is to get it straight from the experts. Navigating the day-to-day can be challenging when you’re starting up, and it’s easy to feel defeated when you face a roadblock.
However, if you get the perspective of experts, you’d know that the adversity is part of your progress to better circumstances.
Not only will expert insight give you a new perspective in facing your business challenges, it also trains your critical thinking. What can you afford to lose out on now, and recoup later? What part of your business should you prioritise first?
These considerations would be clearer with the guidance of a seasoned eye, which comes available through courses that put you under the wings of professionals with knowledge to impart.
Defining your own path into online business can be tricky. Programmes and solutions from uBC are tailored to expand your entrepreneurial abilities and elevate your earning power. Claim the exclusive member deals now!
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Article
11 Jan 2023 • 3 min read
Just like anything else, digitalising your business has its pros and cons. Even so, if you know how to manage the challenges that come with digitalisation, you stand to reap the benefits of doing business online.
Digitalisation is the next frontier for all, be it businesses or customers. The acceleration of digital transformation was especially evident during the height of the pandemic. In such a paradigm-shifting time, the option to connect beyond face-to-face interactions helped to empower us in overcoming limitations with comfort and convenience.
In the context of business, even though brick-and-mortar retail remains a staple of the consumer experience, no one can doubt that online shopping has its own set of advantages. For enterprising individuals such as yourself who are running your own business, going online is the perfect way to maximise your resources at hand!
Of course, there will be challenges to face so keep this guidance in mind. You’ll be better prepared to overcome obstacles and get on the right track for business growth!
Planning your start-up costs
Perhaps the biggest challenge in initiating your business online would be the start-up costs. Though some initial platforms are free to use — Instagram, for example — there may be other expenses to consider.
These could include costs for website hosting and search engine optimisation (if you’re setting up your own page), copywriting and design (if you’re looking to outsource the talent), and page maintenance among others.
Of course, the costs all vary depending on how much you’re willing to take on and do yourself, and what else you’d like to invest in the long run. Determining this starting amount properly would ultimately help you navigate the realm of online business with a strong digital presence.
You can always work around the issue of budgeting by learning more about financial tools and marketing know-how. By doing this, you can spend less on outsourcing and have more of a say on how you want to put your best foot forward.
Pro tip: Explore financial assistance specially designed for unifi Business Club (uBC) members.
Ensuring security for buyer and seller alike
When it comes to security, both customers and businesses can be at risk of being tricked. The threat doesn’t just apply to small businesses; more established companies too have found fraud to be a rampant issue.
In August 2022, a survey by software company Stripe found that up to 64% of businesses faced difficulty in countering an increase in fraudulent activity. They struggle not only due to the increasing frequency of fraud, but also because of the growing complexity involved in these fraudulent schemes. The danger is becoming harder to detect or deflect, especially without knowing what to look out for.
That’s why when it comes to handling transactions online, it’s always best to keep it simple and transparent. The only information you share across should be limited to just the appropriate account numbers, pricing and confirmation of purchase.
Pro tip: Kaspersky Small Office Security provides worry-free protection for your entire business.
Furthermore, it helps if there’s a way for customers to contact you directly to inquire and double check. This can be useful to counter instances of fake accounts or identity theft, and in turn help boost your credibility and readiness to serve.
Beyond the challenges of cost and security, it is also a matter of how you go about building familiarity between your customers and your brand, leading to loyal buyers. With these points to consider, you’ll be primed to take on the world of online business and set the course for your next achievement!
As you take your business online, finding the right solutions to ease your day-to-day processes can be a challenge. Know that you’re not alone! Solutions from uBC are tailored to support your business digitalisation. Claim the exclusive member deals now!
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Article
10 Jan 2023 • 2 min read
EasyStore is a comprehensive online solution that helps business owners start selling online. If you’re venturing into online transactions and building your digital presence, then this solution has got your back. What’s more, exclusive privileges await unifi Business Club (uBC) members! Read on to discover the details.
For business owners, gone are the days of finding the right location for their store. With online selling, the matter of real estate is not confined to physical spaces — it’s unlimited, as every go-getter can now choose whether to go on social media, make their proprietary website, or opt for e-commerce platforms.
Regardless of your avenue, EasyStore is a handy solution to facilitate the selling process. Here are some of the perks it offers:
Set up and launch your online store quickly, with a guide to follow
EasyStore gets its name from just that — making it easy for you to set up your store. For members who choose its services, you can set up and launch your store with a useful guide that will get you selling in no time.
The solution even offers additional services to help you design and set it up, and you can just sit back and wait for the launch.
Link various payment gateway providers (and platforms) in one place
The solutions at hand are primed for your multi-channel convenience, meaning any platform you choose to sell on can be linked to EasyStore.
For sites like Facebook, Instagram, WeChat, Telegram, WhatsApp, and even TikTok, the platform lets you link your product catalogue to your account and enables customers to interact between the two.
Purchases can then be made from these platforms, or on your EasyStore site. EasyStore also puts all your transaction info in one place, forming a unified point of sales inventory where you can keep tabs on all the sales made across all your linked platforms.
Unified management of orders
Not only does the platform let you cross over into multiple sites, it also keeps track of your orders on a single page. Here, you can track your performance seamlessly without having to switch pages or screens, while also letting you generate a report for all the sales you have made from your connected platforms.
As a uBC member, you have access to special benefits from EasyStore to elevate your marketing excellence! Be sure to claim the exclusive offers here!
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Article
01 Jan 2023 • 2 min read
Get ready for a brand new year with this checklist. It’ll aid you in charting the next milestones and direction for your business.
It’s time to look at the new targets your business can reach for 2023! Here are some tips on establishing your annual objectives and how to meet them.
With your goals and expectations set across the board, you’ll be well on your way to achieving your company goals! Here’s to a bustling, prosperous 2023!
Visit our Solutions page for exclusive offerings that can help you make 2023 a great year for your business. Happy New Year!
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