Many companies have at least one social media channel to promote their products or services and to connect with their target audience. From Facebook and Instagram to Twitter and YouTube, social media has become a powerful tool for marketers.

Here are the top reasons why social media should be part of your marketing strategy.

1. Lower marketing cost

Creating a social media account for your business involves minimal costs. Instead of outsourcing or finding a skilled person to do the job for you, you can actually do it yourself as the process gets simpler over time and of course cheaper, too! However, it is important to follow the fundamental rules. One of the most crucial things you need to do is to create suitable content to drive brand awareness and make sure that it appeals to your clientele. For example, ensure that all the pictures you are going to post are of very high quality, because nobody wants to see a dull-looking image of the products you are selling, and it might make your brand less attractive to potential customers.

2. Wider reach, because everyone is connected online

These days, most people have multiple social media accounts. Thus, social media marketing opens up opportunities for your business to gain a bigger audience. Gone are the days when consumers can only read and download content from websites; now they are able to share it with others as well via social channels. Therefore, social media is an excellent platform if you are planning to position your brand at the top of customers’ mind. Every time you post something on your social network, it serves as a reminder to your customers to check out your latest updates and offerings.

3. Increase online purchase intention

With social media marketing, you could also boost online purchase intention which in turn would result in higher conversion rates. This is because every post, if done properly, can trigger prospective customers to purchase your products and services. For this reason, many big companies, especially those in the fashion industry, rely more frequently on social rather than traditional channels, because they believe that social media is enough to influence customers and entice them to buy the products or services as it has been proven to generate sales.

4. Enhance customer experience

Social media makes customers’ life easier. This is because they are able to reach out to the company easily without the hassle of logging into their emails or calling them just to wait for another hour to speak to people in customer service. They could just send you a direct message to ask for your help and just wait a while for customer support to attend to their needs and wants. In addition, some customers also like to leave a comment on the pictures you post to state the problems they are facing with the company and the way you reply will reflect how you treat your customers; it is vital to leave a good impression on your customers so that they would repeat the purchase and become loyal to you.

5. Opportunity for competitive analysis

The existence of social media allows businesses to perform competitive analysis, because they can always observe what their competitors are doing. This enables them to identify their competitors’ strong points and discover their weaknesses to ensure that they are able to gain a competitive advantage. It is important to know what your competitors are doing as you may want to learn a thing or two from them, especially if they are very successful in the industry.

In conclusion, marketers need to stay up to date and continuously equip themselves with the right skills and knowledge in order to keep up with the times. The impact of social media marketing should never be neglected. Discover which social networks work best for you and move forward from there.
 

This article is brought to you by iPay88, South East Asia’s leading online payment gateway.