Artificial intelligence or AI is everywhere these days — and it’s not going away anytime soon! As new technology always opens new ways forward, it would be worth your while to examine how micro, small and medium enterprises (MSMEs) could potentially harness AI to optimise business processes.

AI is the simulated intelligence of humans achieved in the form of machines or computer systems. Even though it comes with a history of inspiring dystopian stories of computers ruling over humans, the reality is that it is far from being a direct threat to our safety. On the contrary, AI is a current technological marvel that holds huge potential to help us in our daily lives.

Its machine-based capabilities of learning, reasoning, correction, and even creativity can lend themselves to various applications in organising large chunks of data and synthesising actionable steps. Which is why it’s no surprise that many businesses are already using AI in their operations. Let’s look at how and in what ways AI can help MSMEs.

Content creation 

Among the more ground-breaking aspects of AI capabilities is its use in creating content. From something as simple as a text prompt, you can get full-blown ideas written onto a page, which you can then tweak and form as a fully fleshed content piece. That’s what is happening with the likes of ChatGPT, where fully written pieces materialise out of short inputs from users. 

On the visual side of things, you have platforms like the Deep Dream Generator which can churn out fantastical images for you. Even if you don’t take these generated pieces wholesale, these AI platforms can be a great starting point for you to draw inspiration for your business’s next content output.

Simplifying accounting and data management 

If you’re currently using cloud-based platforms for your accounting or customer relationship management (CRM), chances are you’re already benefitting from AI. The technology’s processing power helps synthesise troves of data and streamline how you use them to gain insight and operational smoothness. 

Whether in handling inventory, tracking how well your product is selling, or picking up on trends through Google Trends, AI unlocks better ways of working around large info dumps and gets you where you need to be as you navigate through it all.

Carrying out initial contact with customers 

While the use of chatbots isn’t exactly something new, the refinement afforded through AI means that the bots in use now have a more conversational flow to them. This makes them seem more human-like when customers or leads initially reach out to your business for inquiries or clarification. With AI’s machine learning in place, these bots make a good first point of contact so that you can then pick up where they left off and continue the conversation with prospective buyers.   

Looking for some innovation and optimisation of your own? Head on over to our Solutions page for your pick of productivity boosters that can help you helm your business to new heights.

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