The Multimedia Development Corporation (MDEC) is levelling up to support where it matters most, by providing individuals and companies with the necessary skill sets to maintain relevance in the digital age.  MDEC aims to provide key digital training for those in need to join the digital bandwagon. There are a myriad of courses and training on offer in their digital training directory which include; software development, data science, cyber security, animation and game development. In addition, MDEC has also gone on a step further by highlighting the above mention job opportunities among others on a dedicated digital jobs platform.  

According to Maria Khor, Head of Digital and Data workforce, MDEC  “MDEC realises the importance of reskilling and upskilling the workforce, some of the initiatives that we spearheaded 3 main initiatives,  the first was the Let’s Learn Digital initiative, a tie-up with Cousera workforce recovery program which was aimed at providing access to 3800 courses, to which we had about 20,000 people sign up. The second initiative is a digital job aggregation platform with Watts and Hays, 2000 job vacancies. The third initiative consisted of 173 digital courses facilitated by 43 partners curated by a panel of digital experts for employees of SMEs. The SME business owners can review these courses and send their employees for the relevant courses that will help the organisation in its digital aspirations”.

MDEC together with the government also provides additional support to SMEs via its SME digitalisation matching grant worth 500,000,000.00 over five years starting in the year 2020 and the Digital Accelerator (DX) program which looks at providing SMEs that are keen on taking the digital leap with the necessary support to ensure their continued success.

“My advice is that SMEs need to build a digital mindset that enables their business strategy, these SMEs should look at digital as more than a productivity tool, they need to choose the digital platforms that are in line with their current and future needs. They should consider training that will help their employees in a scalable and cost-effective manner by utilising the various eLearning platforms”.

Digital Marketing in the new norm 
Digital Marketing Consultancy (DMC) designs strategic learning programs that specialises in providing professionals with advanced career progression towards becoming certified digital marketing professional. DMC leverages its digital experts who constantly evaluate the best ways and latest methods to be implemented in digital marketing. DMC will guide you and coach you to master digital marketing in line with your business needs and aspirations.

According to Charles Gregory, Founder of DMC, the importance of digital marketing has become more relevant now more than ever before, however it is important for business owners and companies to take things slow, but it is important to embrace digital marketing and not be afraid of it. 

According to Charles “The Malaysian government has done quite a lot in the realm of upskilling and reskilling, in addition to the MDEC lead initiatives, PERKESO also has a program that provides training to new hires free of charge. Just these two alone are huge opportunities for the Malaysian people”.

 “On the DMC front we currently provide about 60 free training videos on our YouTube channel which will cover a number of key digital marketing skills such as Facebook marketing and many other areas relevant to individuals and businesses alike”.  

“In addition, we are providing all uBC members and SMEs alike, with a one-to-one digital gap analysis-, which will provide a detailed analysis on what best digital tools and expertise are required to take the digital leap.”

DMC advises SMEs to leverage the community element, by adding a constant value to one another and at the same time look at ways of building this community into a tribe that brings mutual betterment for the self and nation alike.