Customer experience is where transaction meets emotion. These tips can keep your customers feeling good and spur your company’s growth.

Familiar with the term ‘retail therapy’? Then you ought to know that for a customer, transactions can involve feelings too. 

When deciding to make a purchase, any mismatch between a customer’s expectations and reality can make all the difference in whether they follow through or not.  

Imagine wanting to buy something from a seller online, but there’s no clear info on where the purchase page is, and when you reach out to them you get no reply. 

This is an example of bad customer experience (CX). It underlines the reason why CX is important when you do business online — whether in making sales, browsing your website, or managing customer service.

In this video, we’ve highlighted the best practices in customer experience (CX), from sales and website browsing to customer service. Have a look at the do’s and don’ts of making sure your customers continue with their consideration or purchase.  

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