Now that we’re moving past the pandemic slowdown, things seem to be jumping back into hyperdrive. Online business is no exception. That’s why you need the right tools and mindset, and with online learning you and your employees will get just that and stay primed for success. 

The paradigm shift of physical to online during the pandemic has shown that there’s only one thing that stays the same: change. In keeping up with the times, businesses have had to adapt by these rules as well, making changes to the way they run and how they serve their customers. As a business owner, you might find yourself in the same situation and thinking to yourself: “How do I keep up?”. 

Well, first things first: if that’s on your mind, then great! That means you’re ready to seek out new opportunities to address the business landscape now and strive to improve. And to reach that goal, there’s no better way than to upskill! 

Elevate your skill and capabilities 

To ‘upskill’ means to take your capabilities to the next level, expanding on what you know so you can optimise what you do. While technology can cover a lot of what businesses do daily, you still need the talent and know-how in leveraging the benefits and optimising the solutions you require. 

It’s a good thing that there are plenty of options to upskill, with many platforms offering online courses. This means you can save time in your day to take on knowledge without having to travel physically to a training centre. 

These courses cover a range of topics like how to use digital marketing tools, how to conduct data analysis, how to protect your assets against cyberthreats, and more. The best part? Some of these learning platforms even offer starter courses for free with a sign-up, so all that’s needed is your registration and a bit of your time. 

Pro tip: Check out AirAsia Academy for over 150 hours of educational content and 100+ expert-curated courses. 

Think like an expert when you get expert insight 

There’s plenty of ways to learn, but one of the best is to get it straight from the experts. Navigating the day-to-day can be challenging when you’re starting up, and it’s easy to feel defeated when you face a roadblock. 

However, if you get the perspective of experts, you’d know that the adversity is part of your progress to better circumstances. 

Not only will expert insight give you a new perspective in facing your business challenges, it also trains your critical thinking. What can you afford to lose out on now, and recoup later? What part of your business should you prioritise first? 

These considerations would be clearer with the guidance of a seasoned eye, which comes available through courses that put you under the wings of professionals with knowledge to impart. 

Defining your own path into online business can be tricky. Programmes and solutions from uBC are tailored to expand your entrepreneurial abilities and elevate your earning power. Claim the exclusive member deals now!

In today’s digital landscape, a fast and reliable Internet connection is essential for effectively managing multiple social media and sales platforms. Explore how connectivity solutions like Unifi Air Biz empower you to unlock the potential of TikTok to supercharge your business and establish meaningful rapport with your audience.

TikTok has emerged as one of Malaysia’s leading social media platforms, boasting 28.68 million users at the start of 2024, surpassing YouTube (24.10 million) and Facebook (22.35 million). The figure accounts for 84.40% of all Internet users in Malaysia, encompassing a broad range of age groups.

Despite initially featuring entertainment-oriented content primarily targeted at a younger audience, TikTok has gradually gained popularity among older adults. Data from TikTok Analytics reveals that the largest user group in Malaysia is made up of individuals aged 25 to 34, comprising 26.71% of the user base. The data also shows that female users in Malaysia slightly outnumber male users.

With millions of users of diverse demographics engaging daily, TikTok presents substantial business opportunities across all industries, driving brand awareness, revolutionising customer engagement, and shaping the future of digital marketing on an unprecedented scale.

However, to master TikTok for your business, it’s important to approach it strategically, creatively, and consistently. In this article, we’ll guide you step-by-step on how to harness the power of TikTok to amplify your brand’s visibility and forge genuine connections with your audience.

TikTok is a fast-paced, evolving environment, and staying flexible and responsive to trends and feedback is essential. With the right approach, TikTok can become a powerful tool for growing your business, connecting with new customers, and elevating your brand’s presence in the digital landscape.

For small business owners with limited resources, selecting the right Internet plan that aligns with both your business needs and budget is crucial. Whether you’re posting content, engaging with followers, or running ad campaigns, a slow or unstable connection can hinder your ability to engage with your audience and maintain a consistent online presence.

Unifi Business offers a range of connectivity solutions tailored for micro, small, and medium-sized enterprises (MSMEs). Unifi Air Biz, for instance, provides unlimited 5G data and supports up to 30 devices simultaneously, ensuring you and your team remain connected and productive without interruptions.

Visit Unifi Business portal to learn how Unifi Air Biz and other connectivity solutions can enhance your brand’s online presence.

Hedys International Sdn Bhd (Hedys) mendedahkan jualan kuih batang buruk yang dijalankan sepenuhnya secara dalam talian mencecah RM6 juta pada tahun 2021 dan 2022. Selain dipasarkan di seluruh Malaysia dengan sokongan lebih 3,000 ejen, kuih batang buruk keluaran Hedys juga mendapat permintaan di Singapura dan Brunei.

Nor Hedayah Kaulan dan suaminya, Mohd Syalihin Saee, pengasas bersama Hedys, membuat keputusan untuk melepaskan jawatan mereka sebagai penjawat awam pada tahun 2019 bagi memberi fokus sepenuhnya kepada perniagaan kuih batang buruk. Walaupun masih baru dalam dunia perniagaan, Hedayah dan suami berjaya meluaskan pasaran mereka ke luar negara dengan memberi penekanan kepada usaha-usaha penjenamaan dan pemasaran di platform digital, terutamanya media sosial, di samping mengutamakan kualiti produk yang dihasilkan.

Meskipun berhadapan dengan pelbagai cabaran pada peringkat awal perniagaan, terutamanya akibat penguatkuasaan Perintah Kawalan Pergerakan (PKP) susulan pandemik Covid-19 pada tahun 2020, Hedayah dan suami tetap nekad meneruskan perniagaan mereka dengan mengambil langkah proaktif merekrut lebih ramai ejen jualan di seluruh negara.

“Pada ketika itu (2020), ramai orang kehilangan pekerjaan akibat PKP yang memaksa banyak perniagaan dan syarikat menghentikan operasi sehingga beberapa bulan. Kami mengambil kesempatan tersebut dengan menawarkan peluang untuk menjana pendapatan sebagai ejen jualan.

“Selain menyediakan bahan bagi tujuan pemasaran kepada ejen-ejen kami, saya juga memberi bimbingan melalui tiga kelas dalam talian setiap minggu. Di samping itu, saya mengadakan penstriman langsung setiap hari untuk memberi motivasi dan semangat kepada mereka agar dapat mencapai sasaran jualan yang telah ditetapkan,” jelas Hedayah.

Hedayah, yang petah bercakap dan selesa di depan kamera, turut memanfaatkan kelebihannya untuk membina jenama peribadi serta jaringan di platform media sosial dengan aktif memuat naik kandungan di mana beliau berkongsi resepi masakan kegemaran, teknik solekan, dan kata-kata motivasi.

Menurut Hedayah, pendekatan ini secara tidak langsung membolehkan beliau mempromosikan produk mereka, di samping meyakinkan lebih ramai orang untuk menjadi ejen jualan. Bagi meningkatkan kesedaran jenama dan merangsang jualan produk, Hedayah dan suaminya turut mengupah agensi pemasaran bagi menguruskan pemasaran produk di platform digital dan penerbitan iklan editorial di beberapa laman berita dalam talian.

“Sebagai jenama baru yang masih belum dikenali ramai, kami perlu aktif mempromosikan produk kami di pelbagai platform digital. Walau bagaimanapun, kos pengiklanan termasuk caj perkhidmatan yang ditawarkan oleh agensi-agensi pengiklanan mencecah puluhan ribu ringgit. Kami pernah membelanjakan RM25,000 hanya untuk mengupah agensi pemasaran menguruskan iklan di media sosial selama enam bulan. Ini tidak termasuk kos pengiklanan.

“Oleh sebab itu, kami memutuskan untuk melanggan Penyelesaian Pemasaran Digital daripada Unifi Business. Dengan hanya RM2,400 setahun bagi pelan premium, saya boleh mengakses pelbagai perkhidmatan profesional termasuk penulisan kreatif, reka bentuk grafik, penghasilan video, dan pengurusan kempen iklan. Pakej yang ditawarkan Unifi Business terbukti memberikan pulangan pelaburan yang lebih tinggi berbanding agensi lain,” tambah Hedayah.

Bermula dengan hanya menjual kuih batang buruk, Hedayah dan suaminya kini menawarkan lima jenis produk kudapan di bawah jenama Hedy’s, iaitu kuih bangkit gula Melaka, muruku berperisa keju, nachos (kerepek jagung) berperisa keju, dan kerepek ubi dengan bawang putih. Produk mereka boleh didapati di pelbagai platform jualan termasuk Shopee, TikTok, dan Facebook, selain di kedai fizikal mereka yang terletak di Kulai, Johor.

Unifi Business menawarkan pelbagai penyelesaian inovatif yang direka khas untuk membantu perusahaan mikro, kecil, dan sederhana (PMKS) menguruskan perniagaan dengan lebih efektif, sekaligus membuka peluang baru yang dapat membawa perniagaan mereka ke tahap yang lebih tinggi. Lawati laman web Unifi Business untuk maklumat lanjut dan mulakan perjalanan digital anda hari ini.