Article
4 Social Media Trends You Should Follow to Elevate Your Business
27 Jun 2023 • 3 min read
Social networks provide a wide variety of benefits and opportunities for your enterprise. Take advantage of all these trends to help your business gain exposure and customers.
Social media is an integral part of our lives. What started off as a medium to stay connected with friends and family is now an important platform for businesses to communicate with consumers.
However, the competition is very high given the significance of social media in consumers’ lives. The average person paddles through an ocean of content every day, which makes it challenging for businesses to stand out unless they have a clear social media strategy.
Staying up to date and fitting the latest social media trends into your strategy keeps your business ahead of fierce competition. This is your guide to some of the most important trends on social media so that you can outperform your competitors and defy expectations.
1. The TikTok phenomenon
Followed by the hype for short videos, TikTok is growing exceedingly fast. In September 2021, TikTok surpassed 1 billion users, making it the seventh most popular social network in the world. TikTok went on to amass 1.4 billion active users in 2022, a number expected to increase to 1.8 billion by end of 2023. Even social giants like Instagram are embracing short videos when it featured Instagram Reels, which basically functions exactly like TikTok in almost every way.
Over the past few years, TikTok introduced new features specifically aimed for businesses like ads and business profiles that are expected to play an important role for brands to reach millennials and Gen Z. As a business owner, you can leverage this platform to feature creative short videos to engage your target audience and build awareness or pitch your products and services quickly.
If you haven’t already, grab an account handle for your brand and start exploring TikTok now to get a good feel for the platform and inspire some ideas for your TikTok marketing strategy.
2. Video content is the way to go
If you’re guilty of swiping through TikTok and Instagram Reels for hours, then you know that video content remains one of the most engaging forms of content and is now the preferred choice by consumers. According to a study by Sandvine, 65% of Internet traffic is now in the form of videos.
Video content is dominating social media, especially short-form or snackable-sized videos (just look at the success of TikTok, Instagram Reels and Instagram Stories). If you want to stay relevant in the social domain, it is time to start including more videos in your content strategy.
3. Social commerce will keep growing
When prompting for a purchase, there will come a time when navigating your customers to a website during social media browsing will become one too many clicks for them. Which is why it is important to bring your shop where your customers are.
At least, that is what Facebook and Instagram had in mind when they started offering social commerce options. With the gradual shift towards online shopping and a huge increase of active users, social storefronts will become one of the most used features for businesses in social media.
Start incorporating social commerce in your sales strategy as an additional sales venue and ensure a frictionless shopping experience for your customers.
4. Customer service via social media
Social commerce has become a vital part of social media, and so are customer service channels. Many brands notice that customers frequently reach out to them on social media and see it as an important platform for delivering customer service.
Social media enables a convenient direct line of communication with your customers so that you quickly address questions and potential issues. Based on a survey commissioned by Facebook, 64% of people said they prefer to message rather than call a business, so planning a social media customer service strategy is worth the investment.
You can start by creating response templates for frequently asked questions, or if you want to take it up a notch, try opting for a chatbot to improve your response time.
Sign up for Unifi Business digital solutions today, ranging from digital marketing and e-commerce to cybersecurity and productivity. Special benefits and offers are exclusively available for Unifi Business Club (UBC) members!
Interested in more helpful content?
Just sign up to access it all: a wealth of exclusive business insights, events you can attend and so much more!
Sign up nowRelated solutions
Advertise your SME on a Free Platform
Dattel
Target Customers on Every Kind of Media
- Access to consumer analytics that span across 10 verticals
- Social media audience connects across TikTok, Facebook, and Instagram
- Track conversion performance against industry benchmarks
- REV Ads Manager
- Smart Narrative function which guides the user throughout the platform
- Multi-dimensional data workspace
Every UBC member can enjoy 50% OFF on…
EasyStore
Manage Your E-commerce Across Multiple…
- Sell across multiple sales channels including social media, SEO, EDMs and more
- Manage all your operations from one single place
- Boost sales with productivity tools
- Business analytics to streamline operations
Discover on-demand learning and…
AirAsia Academy
Invest in Your Business Via Educational…
- Reskill and upskill opportunities
- Gain in-demand skills that keep up with trends
- Learning courses and topically relevant content
- High-quality courses curated by acclaimed universities and expert educators
Community Discussion
Want to join the conversation?
To unlock comments, log in or sign up now!
Dig deeper on topics that matter to you
Indra
• 08 Jul 2023
Replied
As clinic entity how would you help me with advertising ?