Unifi Business Club (UBC) recently welcomes eDesa as a strategic partner. Keep reading to find out more about the collaboration.

eDesa is an online platform that enables micro, small and medium enterprises (MSMEs) in Malaysia to market their offerings seamlessly and effectively. The platform is developed by DZ Media, an advertising and technology company based in Kuala Nerang, Kedah.

DZ Media started off as an advisory service provider for small and mid-sized companies. It has now diversified into the e-commerce space through the eDesa platform, underscoring its commitment to alleviate the challenges of digitalisation for MSMEs. This objective aligns closely with UBC’s continuous efforts to provide a full suite of digital solutions that benefit the business community nationwide.

Tailor-made for the MSME sector with special emphasis on micro and small businesses, eDesa serves as an e-marketplace portal dedicated to MSMEs.

Key highlights of eDesa

The uniqueness of eDesa lies in its focus on driving profitable growth for homegrown entrepreneurs and business owners.

True to its tagline “Produk Orang Kita” and #SapotLokal slogan, eDesa prides itself on its local approach to market Malaysian MSME products and services via a user-friendly online marketplace.

eDesa has over 2,000 sellers on-board since the platform’s inception in 2021. Furthermore, the eDesa team provides continuous coaching to the MSMEs to equip them with knowledge on online business and opportunities to expand their market reach.

The eDesa platform is fully integrated with payment facilities and courier services, so MSMEs need not worry about the technicalities of the platform and logistics. eDesa is made available on website and mobile app. It is free for Malaysian MSMEs to join, and there are zero commission on earnings and minimal transaction fees of up to 3% to ease the barrier of entry.

Joining forces to unlock success for MSMEs

With the strategic partnership between UBC and eDesa, MSMEs can benefit from the complementing areas of support comprising an online marketplace, assistance in e-commerce training, and access to Unifi Business solutions such as Digital Marketing Solution that helps promote online presence and create targeted campaigns to increase reach or leads.

The systematic guidance and access to market can bring immense value to MSMEs, as they embark on digitalising one business operation at a time. The experienced trainers impart knowledge on best practices including the basics of setting up an online business, key concepts of digital advertising, content creation, as well as encouraging community building and uncovering new entrepreneur programmes.

As part of the strategic alliance, both UBC and eDesa have a shared vision of making digital entrepreneurship more accessible and available to the micro and small business community around the country.

Interested to learn more about the eDesa platform? Explore eDesa website now for all the exciting features awaiting MSMEs!

Plus, don’t forget to visit UBC’s Articles and Solutions sections for periodic updates on UBC x eDesa collaboration.