Strategic Partner Spotlight: Unifi Business Club x eDesa

Marketing & Branding

26 Apr 2024 • 3 min read

Unifi Business Club (UBC) recently welcomes eDesa as a strategic partnerKeep reading to find out more about the collaboration.

eDesa is an online platform that enables micro, small and medium enterprises (MSMEs) in Malaysia to market their offerings seamlessly and effectively. The platform is developed by DZ Media, an advertising and technology company based in Kuala Nerang, Kedah.

DZ Media started off as an advisory service provider for small and mid-sized companies. It has now diversified into the e-commerce space through the eDesa platform, underscoring its commitment to alleviate the challenges of digitalisation for MSMEs. This objective aligns closely with UBC’s continuous efforts to provide a full suite of digital solutions that benefit the business community nationwide.

Tailor-made for the MSME sector with special emphasis on micro and small businesses, eDesa serves as an e-marketplace portal dedicated to MSMEs.

Key highlights of eDesa

The uniqueness of eDesa lies in its focus on driving profitable growth for homegrown entrepreneurs and business owners.

True to its tagline “Produk Orang Kita” and #SapotLokal slogan, eDesa prides itself on its local approach to market Malaysian MSME products and services via a user-friendly online marketplace.

eDesa has over 2,000 sellers on-board since the platform’s inception in 2021. Furthermore, the eDesa team provides continuous coaching to the MSMEs to equip them with knowledge on online business and opportunities to expand their market reach.