Whether big or small, contests and giveaways can be a key marketing strategy that benefits your business. Organising competitions on a regular basis is an effective tactic to reach and engage your audience while creating buzz around your brand.  

Running a successful contest requires some planning, execution, and adherence to best practices. You’ll need to set the right goals and approach that are in line with your brand. There is also the technical side of things — like ensuring everything is in accordance with the terms and conditions. 

However, when done properly, you’ll gain new customers and/or followers, increased engagement, data, and even user-generated content (UGC) that can be used for future marketing campaigns.  

If you’re not sure where to begin, we’ve got you covered. Watch this video to explore some different contest ideas and types that you can use. 

Digital Marketing Solution from Unifi Business lets you enjoy marketing freedom with 0% interest instalment. What’s more, a team of marketeers are at the ready to do it all for you — from crafting visuals and written materials to launching and optimising your campaign according to your preferred metrics.

Pro tip for Unifi Business Club (UBC) members: Create targeted marketing for your contests and giveaways using Dattel, and reach out across multiple social platforms. Claim your member perks today and enjoy up to one year’s FREE subscription.