The festive season is marked with excitement and high consumer spending. This can bring incredible opportunities for your business. How can you capitalise on the most joyous times of the year? Read on and find out!

As Malaysians, it’s always obvious to us whenever any major holiday is around the corner. You hear the evergreen songs echoing through malls and on the radio. You smell and catch sight of well-known festive dishes.

Everywhere you look there’s an abundance of colours — advertisements, traditional clothing displays, and people’s happy faces all heralding the coming occasion. And as soon as you browse the web or walk a shopfront, you notice it — sales, sales everywhere!

Yes, sales. As much as Hari Raya, Chinese New Year, Christmas, or Deepavali are big occasions for many Malaysians, these festivities provide a chance to celebrate for businesses too. A festive holiday is the perfect time to get an increase in returns and foster fondness for your brand while everyone’s in high spirits.

On that note, alongside sales, let’s take a look at some ideas you can put into practice so that the next festive season gives you lots of reasons for your business to rejoice too!

Mark the occasion with giveaways, gifts, or special offers

Of course, a good sale can go a long way in putting your brand’s name out there, but it’s worth looking at what more you can add on to your offerings to complement the festive goodwill. A simple example of this would be Hari Raya Aidilfitri and Chinese New Year packets that are a mainstay of the season.

All sorts of businesses would have their own rendition of sampul duit raya and angpao to commemorate the occasion. It’s a nifty way of advertising their brand, as when the packets exchange hands, the display of brand logos and names will cross from one set of eyes to another.

Along this line, think of how to get mentions of your brand into the conversation around festive gatherings. If your business specialises in physical products, then you can consider packages that are visually appealing and perfect for gifting.

Aside from that, you can also look into other ways to create chatter around your brand — like an exclusive referral brochure that doubles as a greeting card, discounts, or an extra special item.

Express the season’s sentiments on the right channels

Before the festive season begins, you need to get your business started off on the right foot with messaging and content. A good rule of thumb is to start early, with celebration-centric messaging up on your channels within the week prior to the celebration period.

Reskin your social media platforms with colours matching the targeted festivity, and express greetings that make your audience feel right at home. Also remember to include touchpoints like your EDMs, and title your content to optimise how it appears when people search for things associated with the festive period.

While it’s important to be inclusive and recognise each culture’s occasion, it’s also crucial to understand the sentiment that comes with each period. For instance, sales might be a welcome addition to times like Christmas and Chinese New Year but may be misplaced in a celebration like Wesak Day.

Therefore, know when to go all out and shout with your marketing, and when to pull back and reflect with a thoughtful greeting instead.

Make sure you’re ready to handle the holidays

In addition to your communications and commerce, you will also need to make sure you are logistically ready to continue operations during festive holidays.

If there’s going to be increased demand, then you will have to determine whether you’re all set to tackle each incoming order on your own, or if you will need a little extra help.

From an inventory perspective, it’s always good to take stock of what you have available so that you can decide whether to adjust any sale ideas or strategy.

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